Maximising LinkedIn to Grow Your Business Online

8min Read 10th Jun 20 James Scullion

Social Media is constantly changing and adapting. Just over 15 years ago saw the birth of Facebook and now it hosts up to 2.6 billion active users per month. Yes,… Read More

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Social Media is constantly changing and adapting. Just over 15 years ago saw the birth of Facebook and now it hosts up to 2.6 billion active users per month. Yes, billion. Aside from Facebook, Twitter, Snapchat, Instagram. There is the formal, business-centred sibling otherwise known as LinkedIn.

Whilst the idea of a LinkedIn can often intimidate people at first, really LinkedIn is just a more professional Facebook. A place to share achievements, business struggles, experience and importantly to share your brand’s story. 500 million professionals have taken to LinkedIn since its launch in 2002, as it provides an excellent platform for developing and strengthening your brand.

We believe LinkedIn is a key component in any marketing strategy – especially if you are a B2B-focused brand. Here’s why LinkedIn is essential for your business:




Essentially, LinkedIn is a B2B platform. A vital space for your business to be promoted to and engage with like-minded individuals who value your purpose. Create a business page with strong branding and engaging, focused content that is B2B specific – you’re onto a winner. You have access to your target audience on a friendly, unassuming platform – so instead of driving hard sales with cold leads, a consistent, professional social media presence can significantly affect conversion.




LinkedIn gives you an opportunity as an individual and business to connect with and grow a network of people in the same industry or across wildly different ones. The key here is that LinkedIn bridges that gap – you can connect with people who you may never have had the opportunity otherwise. You can easily compare your company to other companies and be in the best position to discover potential employees.





Encourage your employees to connect with your company’s LinkedIn Page. As mentioned, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know.These employees are brand ambassadors for your company – meaning they are sharing their achievements in business, reaching their audience which in turn benefits brand awareness.



LinkedIn = Leads


LinkedIn stands as the top-rated social network for lead generation. Over 20% of LinkedIn users can make buying decisions for their companies. It’s easy Lead Gen Forms remove the main barrier to online conversion: forms that have to be filled out manually by prospects. When someone clicks on your ad, their profile data automatically populates a form they can submit with one click. They’ll save time and effort.




LinkedIn profiles (company & individual) rank highly on Google. Meaning that by simply having a LinkedIn profile, you will appear higher on the results page when searched. Google is key in researching companies, therefore having a strong ranking is essential and this is an easy way to do so.


Linkedin Analytics & Ads


To take LinkedIn seriously, you must utilise all that it has to offer. Analytics are vital in finding out the success of posts, times to post, engagement and reach. This is also a key factor when employing LinkedIn Ads. Whilst its ads have a higher cost-per-click than Google Ads, they also have double the conversion rate. This information is easily tracked in analytics and you can create simple yet effective ads for your business that will be directed straight to those making buying decisions.



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8mins 10th Jun 20 James Scullion