Brand Identity 

In today’s society, competition among businesses is fierce. Attention spans are short, meaning it is more important than ever to have a strong and distinctive brand identity.

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At Rapid Agency, our in-house team of experts and strategists will help you create a unique identity that sets you apart from your competition. 

A pastel coloured business card design for To Have & To Hear by Rapid Agency
Sensory Kids colourful logo design

What is Brand Identity?


This is the way in which a business or organisation presents itself to the world, encompassing all the visual and non-visual elements that create a unique and recognisable image.

Ultimately, brand identity is the sum total of your personality, values, mission and visual and non-visual expression. Each individual element will work together simultaneously to place you at the forefront of your target audience’s mind.

It encompasses: 



Colour scheme 




Advertising and marketing materials 

Tone of voice and messaging  

Each of these elements – when carefully considered – will result in a bespoke brand that stands the test of time and speaks directly to consumers. 

In short, your brand’s identity is the outward expression of its essence and character. This plays a critical role in shaping consumers’ perceptions and attitudes. 

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Brand identity and label design for Utility Bear designed by Rapid Agency

Where do we start with your brand identity?

At Rapid Agency, we have a professional team of brand strategists. They will work to explore your brand and develop a bespoke identity. 

To begin this development, we will delve deep into your brand to identify a range of key aspects.

Define your brand

Before designing and creating your brand identity, we will work with you to develop a clear understanding of what your brand stands for. We will define your overall mission, vision, and values and clearly set out your unique selling propositions. This determines why customers should choose your brand over the alternatives. At this point, we will identify all your greatest strengths. Therefore, we will create a unique brand identity that resonates with your target audience. 

Market Research

To develop your brand identity, we will research your target audience and competitors. This allows us to gain deeper insights into their preferences, behaviours and attitudes. We will differentiate your brand and speak directly to those who are listening. Above all, we will speak your customers in a way that works best for them. 

Develop a Brand Strategy

Based on your previously defined mission and market research, we will develop a comprehensive brand strategy. This will outline the key elements of your brand. For example, we will convey your brand name, tagline, brand voice and brand personality. 

Creating Visuals

Your visuals include all the visible elements that make up your brand and its communications. For example, logo, colour palette, typography and other visual elements such as imagery and illustrations. Our designers will create a cohesive visual identity that reflects your brand’s personality and values. We will convey the message in a way that works.


Develop Brand Messaging

Your brand messaging includes brand voice, tone and messaging architecture. Our copywriting team at Rapid Agency, alongside our brand strategists, will develop messaging that aligns with your overarching strategy and resonates with your target audience. 


Implementing Brand Identity 

Once your vision has been developed, we will assist you with its rollout. At this point, your newly-designed brand identity will be implemented across all touchpoints including website, social media channels, packaging, advertising and other marketing materials.


Monitor and Define

This is not a one-time project. We will not simply hand you a new brand identity and let you go. Our in-house strategists at Rapid Agency will continue to monitor and refine your vision based on customer feedback and market changes. We will ensure you remain relevant and effective in the long term.

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How will a new brand identity benefit your business?


From increased brand recognition and loyalty to improved customer experience and growth opportunities, a new identity will help your business in so many ways.

Whether you are a small, start-up or an established business, a deeper look into your brand communications and identity can help you develop a stronger, more compelling brand identity that speaks directly to your consumer to drive business success.


Brand Differentiation 


One of the key benefits is that we will differentiate your brand from the competition. In today’s crowded marketplace, it is essential to stand out in order to capture the attention and interest of potential customers. 


This will create a unique visual identity, with a clear positioning that distinguishes you from competitors. As well as this, we ensure your branding is consistent across all channels and touchpoints – reinforcing your brand identity to make it as memorable as possible. 


Increased Brand Equity


Strong visuals will increase your business equity in several ways. For example, it will result in increased brand recognition that is consistent across all touchpoints and channels, meaning you will be easily identifiable. 

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A Comprehensive Approach


Our services offer a comprehensive approach to developing a strong and memorable brand. With a team of experienced designers, marketers, and strategists, we will create a brand that resonates with your target audience and sets your business apart from the competition.

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