PPC Advertising helps reach your target audience and drive growth for your business.


With PPC Google Ads, we target specific keywords, demographics, and interests. This therefore ensures your ads are viewed by the right people at the right time. It is also cost-effective by reaching a large audience. You only pay when someone clicks on your ad.

Benefits of PPC Advertising for your business


At Rapid Agency, our PPC (Pay-Per-Click) service is focused on helping you reach your target audience. We help you reach customers in Northern Ireland and the UK using paid advertising on Google.


PPC helps reach business goals


PPC Advertising helps businesses achieve their marketing goals. 


Google Advertising will help you increase brand awareness, drive website traffic, generate leads, or make sales. PPC campaigns are also tailored to meet your specific business objectives. 


By firstly setting measurable goals, our in-house marketing experts at Rapid Agency will track the success of your campaigns. They will also make data-driven decisions, informing how we adjust them for long-term performance. This therefore allows you to optimise your campaigns for maximum effectiveness and achieve the best possible ROI.


Google Ads & PPC bring instant traffic to your website


One of the major benefits of PPC advertising is that it can start driving targeted traffic to your website almost immediately. As soon as your campaign is launched, your ads can appear on Google search results, Google Shopping, and other websites within the Google Display Network


This means that you can quickly and easily start reaching potential customers who are actively searching for products or services like yours. By targeting specific keywords and demographics, you can ensure that your ads are shown to the right people. This will increase the likelihood of conversions and sales.


Wide range of targeting options 


PPC Advertising offers a wide range of targeting options that allow you to reach your ideal audience. 


These include demographics (age, gender, income, etc.), location (city,country, etc.), keywords (specific words or phrases that users are searching for), and interests (based on user behaviour and preferences). 


By carefully selecting the right targeting options for your campaigns, we will ensure your Google Ads are seen by the right people. They are most likely to be interested in your products or services. This not only increases the effectiveness of your campaigns, but can also save you money by avoiding wasted clicks and impressions.


Measurable and trackable PPC campaigns


One of the key advantages of PPC Advertising is that it is easily trackable. This method of advertising also provides a wealth of data on campaign performance. 


We track metrics such as impressions, clicks, click-through rates, conversion rates, and cost per conversion, among others. This data allows us to measure the effectiveness of your campaigns, identify areas for improvement, and make data-driven decisions. These will allow us to optimise your campaigns for better performance.


By constantly monitoring and adjusting your campaigns, we can ensure that you are getting the best possible return on your investment.


Google Ad & PPC Performance Insights


Google Ads provide valuable performance insights for your business that can inform your marketing strategy as a whole. 


By analysing metrics such as click-through rates, conversion rates, and cost per conversion, we can gain insights into what is working and what isn’t. This allows us to make informed decisions about how to adjust your campaigns for better performance. As well as this, your PPC campaign will inform other aspects of your marketing strategy. 


For example, we may use performance insights from your PPC campaigns to inform our SEO strategy or content marketing efforts. By leveraging these insights, we can help you achieve your business goals more effectively and efficiently.


Are you interested in learning more about how PPC advertising can help your business? We’d be happy to offer you a free consultation. Our team of PPC experts can answer any questions you may have. We will also provide you with personalised recommendations based on your specific business objectives. Contact us today to schedule your free consultation.

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Types of Google Ads that Rapid Agency set up


Google Shopping, Google Ads and Display Ads are all forms of Pay-Per-Click (PPC) advertising that we at Rapid can set up for your business. 

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Google Shopping 


This is an online shopping platform that enables your business to showcase your products and services in a visually appealing format, therefore allowing potential customers to browse and compare products easily. 


By creating a product feed that contains information such as product title, description, price, image, and availability, you can have your products listed on Google Shopping. When a user clicks on your product listing, they are then taken to your website to complete the purchase. As a business, you only pay for the click, which is known as cost-per-click (CPC) advertising.


Google Ads


Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that enables your business to display ads to users searching on Google or browsing websites in the Google Display Network. 


With Google Ads, we at Rapid can create and display a variety of ad types, including text, display, video, and shopping ads. By bidding on specific keywords, we can ensure that your ads appear at the top of search engine results pages (SERPs) when users search for those keywords. Google Ads uses a pay-per-click (PPC) model, which means that your business only pays when someone clicks on your ads.


Display Ads


Display ads are graphical ads that are displayed on websites in the Google Display Network. They also come in a variety of formats, including banner ads, responsive ads, and native ads. Display ads are effective for building brand awareness and increasing online visibility. They are then targeted to specific demographics, interests, and behaviours. This makes it easier for businesses to reach your target audience with highly relevant messaging.


At Rapid Agency, we specialise in creating PPC campaigns that help businesses achieve their marketing goals. Our team of experts also have extensive experience in creating effective PPC campaigns that drive conversions and increase online visibility.


Contact us today to learn more about how we can help you achieve your business objectives with our customised PPC services.

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