Content Management


As WordPress experts and Shopify partners, we build and design websites which include a Content Management System (CMS).

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What is a Content Management System in Web Design?


A Content Management System is a software application that is integrated into your website design. It allows multiple users to create, manage and publish digital content onto your website. 


A CMS is hugely beneficial for your website. This is because it simplifies the process of creating and updating content such as blog posts, files and products within a user-friendly interface for users with little or no technical knowledge to manage website content. Therefore, no matter how much or how little you know, you can keep your website fresh and up-to-date with exciting content. 

What does a CMS include?


Content Management Systems also include an extensive range of features. For example, creating webpages and editing existing content. You can also organise content into categories, manage user permissions, apply templates and manage media files such as images and videos. Our in-house web team at Rapid Agency can also add extra features such as search engine optimisation tools, e-commerce functionality and social media integration.

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Can my website benefit from a Content Management System?


In addition, Content Management Systems can be used to create an extensive range of websites, from small blogs to larger corporate websites. This is not just a tool for the corporate giants. 

Types of websites with Content Management Systems


Blog Websites

A CMS is a great tool to use for blog websites or for blog pages on a larger website. You can create simple blogs with additional features such as commenting, categorising and tagging options. 


Business Websites

You can use a Content Management System to create a business website. Here, you will showcase a range of products and services, alongside company news and events. Integrating a CMS into your Business Website is also beneficial for managing job listings and applications. 


E-Commerce Websites

A Content Management System can also be used to create an online store on platforms such as Shopify. Users will then be able to seamlessly add and manage products, process orders and handle payments. 


Social Networking Websites

On these websites, a CMS is a useful tool for creating and managing profiles. As well as this, you can connect with friends and share content. 


Educational Websites

These unique websites often require Content Management Systems for a range of features. This includes creating courses, managing accounts and delivering online learning materials. 


Non-Profit Websites

A Content Management System is useful for these websites for accepting and organising donations. They will also use a CMS to share useful information and manage volunteers. 


There really is no doubt that Content Management Systems are versatile tools that can be used to create almost any type of website. The platform you choose, however, will differ depending on your website’s needs, the users’ technical knowledge and budget.

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What kind of Content Management Systems can be developed for my Belfast website?


Examples of Content Management Systems include WordPress and Shopify. As WordPress and Shopify partners, we have created WordPress websites for an extensive range of brands and businesses including Avoca Hotel, Torbitts Kitchens and Starling Entertainments. Therefore, there is no limit to which businesses can make use of a CMS. 


When designing your CMS, there are many additional syncing options. These will ensure your customers have a seamless browsing experience when they visit your website. Additional programmes include MailChimp, Klaviyo and Metorik.

What other benefits come with a Content Management System in my web design?


We know your time is valuable. As a result, we do all we can to ensure your Content Management System is easy to use and requires minimal technical knowledge. There are so many benefits to integrating a Content Management System in your web design in Belfast. 


The Benefits of a CMS in web design

  • Keep your website up-to-date. With little to no technical knowledge required, you will be able to make on-the-spot updates to your website content management system easily. You can then keep your customers updated on what you are up to as a business by posting blogs, events and other relevant pieces of content to keep them engaged and interested. 
  • Website customisation. The nature of Content Management Systems allows you to customise your website’s design and layout. This means your website will be suited to you and your business’ specific needs and preferences – making it easier to use and instantly-recognisable for your customers. 
  • Collaborative tools. Content Management Systems allow multiple users to work on the same website simultaneously. This makes it easier for members of your team and staff to collaborate and update content more efficiently. 
  • Scalability. Designed with scalability in mind, Content Management Systems grow with your business, adapting to changes in website traffic and allowing you to update your content more frequently. 
  • SEO Optimisation. Many Content Management Systems come with built-in SEO tools. These help optimise your website for search engines such as Google and Bing. Improved SEO on your website will increase your website’s visibility and traffic. This ensures that those search for your product or service can find it easily. 
  • Cost-effective. Content Management Systems are much more cost-effective than building a custom website from scratch. This is because they offer a range of built-in features and functions at a fraction of the cost. 
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Your web design experts in Belfast

Our in-house web design team at Rapid Agency are on hand to offer advice and guidance on your Content Management Systems. 


In addition to the creation and design of your website, we also offer CMS update and maintenance services for our WordPress and Shopify clients. Allow us to take the weight of the website off your shoulders and do what you do best – run your business and concentrate on your audience. 

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