Chique Sport
As the world leader in figure skating sportswear, Chique Sport is designed specifically for elite figure skaters by British national champion Jenna McCorkell.
Ahead of the launch of Chique Sport’s new Amethyst colourway for the summer season, we were tasked with creating a campaign which captured the vibrancy and energy of summer.
The campaign takes consumers on a journey into the enchanting allure of amethyst, evoking a sense of empowerment, elegance and inner strength. With the launch of the new colourway, the campaign inspired individuals to embrace their inner champions and unlock their full potential.
The divine essence of the campaign message was visually reinforced through a meticulously designed grid system, inspired by the purity and cutting edge of the amethyst stone. The creative encompassed verbal strategy, social media graphics, email marketing, art direction and print materials including influencer boxes, packaging design, leaflets and stickers.
