High & Dry
With a mission to tell the world there is a more sustainable way to dry your clothes – one load at a time, High & Dry deliver an alternative, high-quality clothesline.
As a new brand on the market, there was a challenge for High & Dry to make a statement when launching their new product. This unique new clothesline offering combines high-quality design and sustainable initiatives, and Rapid was tasked with designing a bespoke brand which effectively communicated this.
The branding process for High & Dry included both verbal and visual brand strategy and design. Through the brand strategy process, we positioned High & Dry as the new alternative to both tumble drying and static washing lines. The visual brand design symbolises freshness, fun and authenticity using playful typefaces and illustrations.
Following the brand design for High & Dry, we designed a bespoke Shopify website equipped with an e-commerce functionality, which also providing the customer with everything they need to know about the brand, their products and their mission.
