KES Group

Established in 2009, KES Group is a leading provider of modular building solutions and specialised energy services. With a strong reputation in the market, they have successfully completed numerous installations across sectors such as Education, Healthcare, Government, Residential, Retail, and Commercial.

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Portfolio

Project Overview

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KES Construction Company approached Rapid Agency with a set of specific requirements for their website. Their aim was to revamp their online platform to meet the evolving needs of their target audience and establish themselves as a leader in the construction industry.

Website
SEO

What did the client need?

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The client recognised the importance of a visually appealing and user-friendly website that effectively represented their brand and sought a responsive design that ensured a seamless browsing experience across different devices and screen sizes. They wanted a comprehensive website that provided detailed information about their company, and offerings and to showcase their successful projects to further build credibility and showcase their expertise to potential clients.

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What did Rapid do?

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At Rapid Agency, we embarked on a strategic approach to meet KES Group’s needs and transform their web presence. Here’s how we did it:

A fast, responsive, and efficient website

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We designed and developed a visually stunning website for the KES Group. The website incorporated a modern interface, intuitive navigation, and optimized performance, ensuring an exceptional user experience across various devices. The content was thoughtfully organized to provide comprehensive information about the company, its services, and the sectors it operated in.

Site Content Optimisation

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At Rapid Agency, we optimised the site content to achieve high SEO scores so that the site ranks higher. We implemented effective SEO strategies to enhance the website’s visibility in search engine results. Extensive keyword research was conducted to optimize meta tags, improve keyword relevance, and enhance the overall website structure. By applying industry best practices, we ensured that KES Group’s website ranked higher in relevant search queries, driving increased organic traffic.

Integrated Google Analytics

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The client wanted to introduce tools for measuring site traffic to their website. As part of our work with KES Group, we integrated Google Analytics into their website to show where site traffic was coming from and which pages were visited. In doing so, we were able to provide KES with valuable insights into their website’s performance. This integration enable the tracking of site traffic, user behaviour and other essential metrics. By analyzing this data, KES Construction Company could gain valuable insights into visitor demographics, popular pages, and user engagement, enabling them to make data-driven decisions for future optimizations and marketing strategies.

Results

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In summary, Rapid Agency successfully fulfilled KES Construction Company’s requirements by creating a modern, responsive website that effectively conveyed the company’s expertise and showcased their portfolio through compelling Case Studies. By optimizing the website for SEO, integrating a user-friendly blog, and implementing analytics tools, Rapid Agency ensured that KES Construction Company had a robust web presence, enabling them to attract potential clients, foster engagement, and make data-driven decisions.

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