Ninth Wave
Ninth Wave Irish Gin is distilled at Hinch Distillery in Ballynahinch, Northern Ireland. Rooted in a profound appreciation for Irish Mythology, Ninth Wave Irish Gin draws inspiration from the deep connection between the sea and Ireland’s rich history.
Ninth Wave approached us with the task of developing a fresh brand identity and comprehensive brand toolkit for their product, Ninth Wave Irish Gin. Additionally, they sought our expertise to create a summer campaign and oversee both organic and paid social media management.
We crafted a brand kit for Hinch Distillery’s Ninth Wave Irish Gin. This included a clear mission and vision, a defined target audience, and essential core pillars that shape the brand. We created a captivating brand narrative and taglines for the brand. Guidelines for brand language and tone of voice were established, along with copy lines and phrases.
The kit ensures consistency through brand guidelines, covering the logo, type, colour palette, icon, and graphic elements. We added unique illustrations and used photography/videography to tell the brand’s story. The brand’s identity was extended to merchandise also.
A summer campaign was devised to generate brand awareness and appeal to a wide audience with Ninth Wave as a drink of choice. The goal was to initiate user-generated content and encourage conversations on social media platforms in order to foster brand loyalty with a focus on showcasing the gin as an award-winning product to a broader demographic.
For organic and paid social media, our efforts have focused on building brand awareness. We have utilised social media channels to roll out the new brand, including new photography, videography and graphics, alongside the summer campaign.
The bespoke Shopify build for Ninth Wave included cocktail serving suggestions and a distillery section to showcase the craft behind the award-winning gin and promote distillery tours.
