Ninth Wave Irish Gin

Ninth Wave Irish Gin is distilled at Hinch Distillery in Ballynahinch, Northern Ireland. Rooted in a profound appreciation for Irish Mythology, Ninth Wave Irish Gin draws inspiration from the deep connection between the sea and Ireland’s rich history.

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Portfolio
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Ninth Wave approached us with the task of developing a fresh brand identity and comprehensive brand toolkit for their product, Ninth Wave Irish Gin. Additionally, they sought our expertise to create a summer campaign and oversee both organic and paid social media management. 

Brand
Social
Campaign
Graphic Design
the navy and white label of Ninth Wave Irish Gin on a blue glass bottle

Brand

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We crafted a brand kit for Hinch Distillery’s Ninth Wave Irish Gin. This included a clear mission and vision, a defined target audience, and essential core pillars that shape the brand. We created a captivating brand narrative and taglines for the brand. Guidelines for brand language and tone of voice were established, along with copy lines and phrases.

The kit ensures consistency through brand guidelines, covering the logo, type, colour palette, icon, and graphic elements. We added unique illustrations and used photography/videography to tell the brand’s story. The brand’s identity was extended to merchandise also.

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A screen showing a number of slides including Mission, Vision and Core Pillars of the Ninth Wave Irish Gin brand design presentation
A screen showing a number of slides including Mission, Vision and Core Pillars of the Ninth Wave Irish Gin brand design presentation
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Campaign

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A summer campaign was devised to generate brand awareness and appeal to a wide audience with Ninth Wave as a drink of choice. The goal was to initiate user-generated content and encourage conversations on social media platforms in order to foster brand loyalty with a focus on showcasing the gin as an award-winning product to a broader demographic.

A blue glass bottle of Ninth Wave Irish Gin photographed by Rapid Agency

Social

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For organic and paid social media, our efforts have focused on building brand awareness. We have utilised social media channels to roll out the new brand, including new photography, videography and graphics, alongside the summer campaign. 

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A photograph of a young couple wearing a wetsuit carrying surfboards walking towards the camera on a beach in Northern Ireland
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Graphic Design

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We crafted graphics for Ninth Wave’s social media content, rolling out the summer campaign and ensuring the brand messaging resonates consistently and vibrantly with their audience.

The Result

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Ninth Wave Irish Gin is beautifully marketed across social media platforms through reels, graphics and imagery that reflects the brand. Digitally, we have seen a positive growth in engagement and reach across social media platforms through organic and paid efforts.

The Perch

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