We all know the importance of Social Media for Businesses in Northern Ireland. But why is Facebook advertising an important strategy for companies in Northern Ireland to adopt?

Is Facebook Advertising effective when all we hear is the chatter that Facebook’s appeal is waning? Chatter aside, it’s pretty clear people love the site more than ever. 70% of Facebook users in the U.S. log into Facebook on a daily basis. This is compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn, according to stats from Pew Research Center.

All these users spell out huge potential for businesses in Northern Ireland. Facebook has emerged as one of the best advertising platforms for both B2B and B2C businesses.  In the past few years, as organic reach on Facebook has declined, savvy marketers have been advertising on Facebook to get results. There’s a lot that has to come together to make a Facebook ad successful. You need the right targeting, a great image or video, and compelling copy.

In this series, I’m focusing on what really matters in Facebook ads. We’ll also be looking at some strategies on how you can write great Facebook ads that actually convert. This week we want to really quickly look at…

Why Facebook Advertising Works So Well

There are tons of users on Facebook, but sending an ad out into the void doesn’t result in tons of conversions. The key to Facebook’s advertising is targeting. Facebook has the best ad targeting of any site.

This targeting allows you to get super specific about what audience your ad reaches. If you sell garden hoses, you can reach people who are interested in vegetable gardens and home improvement. If you sell a software-as-a-service (SaaS) tool, you can target those who’ve visited a landing page on your website.

Targeting your Ads

Here are some of the ways you can target your ads on Facebook:

  • Custom audiences – allows you to target existing customers or leads
  • Location – allows you to target by location (city, state, country)
  • Gender – allows you to target by gender (male or female)
  • Interests – allows you to target by interest (such as fitness, entrepreneurship, fashion, literature)

    Facebook Advertising via locations: Belfast, Ballymena and Coleraine.

  • Behaviours – allows you to target by past behaviour, such as someone visiting your website
  • Connections – allows you to target by people who already like your page, or who have connections that do

If you would like to know more about Rapid Marketing and how we could assist you with your Digital Marketing Strategy, get in-touch. We are thrilled to be providing Social Media Marketing to over 20 Business in Northern Ireland, and we’d love to touch base with you!

Get in touch: hello@rapidmarketing.co.uk

Alternatively, you can contact us via our website.

Read the rest of the blog here…

James