For businesses, LinkedIn acts as a vital tool to reach out to business buyers & professionals, allowing you to establish key connections, gain insights and generate leads that may not have arisen otherwise. Everything has gone digital, so it’s important to stay up to date with this. At Rapid Agency, we believe having a strong presence on LinkedIn can change the game for your business. Here’s our top reasons to utilise LinkedIn for your business. 

Establishing a Business Identity

LinkedIn is the perfect platform to increase your online presence, to let people know who you are, what you do & why they should work with you. Social media channels and regular activity across multiple channels not only allows your business to establish an identity, but gives you legitimacy in the business world. The more businesses and professionals you link with, means an opportunity to further network with an increasing number of interesting contacts. The personal and group features in LinkedIn, allow companies and employees to improve their visibility and credibility, both as individuals and a brand. 

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Generating Leads & Business Exposure

LinkedIn is probably the best network to generate leads, in the right network you have the greatest amount of B2B exposure you can imagine. With exposure comes opportunity. LinkedIn facilitates your ability to connect with other professionals and businesses, with personal techniques used to identify potential leads, engage with them and turn them into customers. This requires participation, sharing, responding and general activity on your account. This activity will mean you are more easily connected with potential clients which will increase your opportunities to make sales.

Directing Traffic  

It’s often forgotten that LinkedIn offers great opportunities in terms of directing traffic to your business, be it social media or website. It is just as valuable as Facebook and Instagram, with a social sharing button that enables you to share content in your status updates to keep all your customers in the loop – and on your website!

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Gaining Insights

LinkedIn offers a unique opportunity to listen, ask your own questions answer others and gain those all important business insights. LinkedIn offers a totally professional approach to social media, with potential job prospects arising, networking opportunities and so much more. What’s more, the platform has unrivalled reach where algorithms do not stunt your content’s growth, meaning less competition and all round more business for everyone.

If you’d like to know more about LinkedIn and how to create a content strategy which aligns with business growth via LinkedIn, get in touch via our website or Instagram – we’d love to hear from you!