Is it time for TikTok?
Remember when karaoke only used to happen on holidays, on a Saturday night in Benidorm? Not anymore. Video sharing app TikTok is massive business among 16-24 year olds with over 1.6 billion downloads and many big name brands breaking down the door to get in on that action.
Although the app started with 15 second karaoke videos, there’s much more variety to the content now with comedians testing out material, sports people, dancers, and beauticians demonstrating their talents.
Who’s using it?
And if you’re looking to diversify your advertising spend it’s worth noting that crucially TikTok isn’t owned by Facebook… yet.
What brands are using it?
Some brands have their own TikTok presence (NBA, NFL, Guess Denim Jeans, Gym Shark, ESPN) while others are going down the influencer marketing route.
It’s not just comical content rising to the top. The United Nations’ International Fund for Agricultural Development (catchy name right?) is a group that aims to fight world hunger by promoting rural agriculture. They’ve created a set of short, thought provoking posts to spread awareness of their cause to new audiences who wouldn’t have necessarily heard about them otherwise.
Spotlight
[box] The NBA has been posting quality content on there for sports fans. Mostly behind the scenes stuff but check this out their social strategy across their platforms can be broken down like this
NBA highlights > Instagram
NBA news > Twitter
NBA comedy & memes > TikTok.[/box]
In Conclusion – Is TikTok right for your business?
If your brand’s target age-group is under 30s, TikTok could be a good fit for you. The app is still figuring out how to monetise content and users are finding their feet. Now is a great time to get involved, start building a base and researching how other similar brands are figuring out the app.
If Instagram & YouTube have been good for your business then keep it that way but always look to build a presence on new platforms to compliment your work on others. Who knows you might hit it big – If you do, let us know, we’ll buy you a coffee in Belfast sometime
In short content on TikTok is very fleeting and will be tricky to navigate at the start but the rewards for those who get in on the ground floor now are huge.
Tips for content
- Get straight to the point. With only 15 seconds time is tight!
- Funny works best, give it a go. Extra points for cringe factor.
- Post content that’s trending to build up your visibility
- Once you get to grips > Start your own hashtag > fall over, get back up and let us know how you’re getting on
Written by Rory Broughal – Rapid Agency
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