Utilising Mailchimp for your Business
Businesses are constantly looking for ways to connect and build relationships with their leads and customers. McKinsey & Company reported that email marketing is up to 40 times more effective than social media. The Radicati Group also noted that the number of email users will grow to 3 billion in 2020. The potential of email marketing is huge. And if you’re not using email marketing to do that, you may be missing out.
It’s a simple, easy to use software that allows you to create and manage mailing lists, newsletters, automated campaigns and more. Here’s why email marketing is an essential to have in your business marketing artillery.
Mailchimp integrates really well with other software, such as Facebook Shopping, Shopify, and much more. This means you can have direct product or service links to your store, where consumers can shop direct. This means, less clicks and higher chances of conversion. Additionally, you can use email marketing to grow your social media audience by including social share buttons and CTAs within your email content – to grow in additional ways.
No limitations to Email Marketing
Whilst social media is a great tool for businesses, it does have its limitations. Whether its a character limit, ad requirement, video length restriction – sometimes you do not have the ability to encapsulate your brand into one social post. Mailchimp and email marketing work really well to educate and inform consumers before they make a decision to buy. With no restrictions you can lay out a convincing display of USPs and so much more! You can also personalise the content, making a direct link with the consumer.
Free channel of engagement to pair with Social Media
In short, people prefer to be contacted by email – it’s a professional, direct way to get your message out there. By having a mailing list you can control exactly who your emails will be sent to. Most of which will probably be viewing on their mobile phone, on the go. The great thing is the people on your list actually signed up because they want to get updates from you. Meaning you have already sparked interest. Take this to the next level and turn interest into sales. Consumers LOVE exclusive offers and last minute deals, so utilise the platform.
Email Marketing through Mailchimp can all be automated, meaning that once your campaigns and email flows are built, you can sit back and relax. This is time consuming at first but a series such as a “Welcome” series is key in introducing customers to your brands and converting.
Affordable and Increases ROI
Email marketing with MailChimp is a cost-effective digital marketing tactic that is free. This plan includes up to 2,000 contacts and 10,000 sends per month, with a daily send limit of 2,000 – which for small businesses is incredible. We also believe that email marketing increases ROI considerably by increasing revenue, driving traffic to your website and improving brand awareness – so it’s a win win!
Rapid Agency – Digital Marketing in Belfast
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