How to utilise SEO to Improve your Website.
Search engine optimisation or SEO is a vital process for businesses to rank their websites on search engines. Here are some SEO tips to rank your website.
2020 has led us, so far, through some abrupt changes. COVID-19 has affected the world of commerce holistically, and while some businesses will falter, others will soar. Now is the ideal time to focus on getting online and improving your rankings with some tips on using SEO. Search engine optimisation or SEO is a vital process for businesses to rank their websites on search engines. Here are some SEO tips to rank your website.
What is SEO?
Search engine optimisation or SEO for short is the process of optimising your business’s website so that it can be found and indexed by search engine crawlers. Many people find the idea of SEO daunting and don’t feel they have the time or energy to learn the intricacies of it. However, it doesn’t have to be this complicated, ever-looming task that you keep putting off. When done right, you’ll see lifts in website traffic, brand visibility, and revenue. This makes for stronger growth and more sales opportunities. Master the following fundamentals, and you’ll be on your way.
SEO Tip #1 – Keyword Search and Research to improve SEO.
Key word search: Understanding which keywords your potential customers type into search engines, updating these regularly and creating content that is useful to them is integral to the SEO process. To find keywords, use Google’s autocomplete feature as a starting point.
SEO Tip #2 – Copywriting to improve SEO.
Copywriting – Well written, informative content is key. The average time on site of a top 10 Google result is three minutes and 10 seconds, so it’s crucial to write top quality copy that keeps your audience engaged.
SEO Tip #3 – Content Marketing to improve SEO.
Content Marketing – A well-crafted content marketing strategy emphasises writing blog posts — each focused on a specific keyword — that inform and engage your target audience.
SEO Tip #4 – Link Building to improve SEO.
Links – Including internal and external links is an indicator that search engine results pages use to determine the quality of your site. Creating a spreadsheet with names, emails, and numbers of your potential contacts is an important part of your outreach strategy to build local links.
SEO Tip #5 – User Experience to improve SEO.
User Experience – Search engine result pages downgrade you if you have a clunky or hard-to-navigate website. A well-designed page keeps your audience reading for longer.
SEO Tip #5 – Local SEO and Google Maps
Local SEO – Utilising the above tactics is important, but focusing on your surroundings and tuning into trending local topics is even more so. Nearly one-third of all mobile searches are location-based queries, such as “restaurants near me.”
When it comes down to it, a search engine is just a tool that connects a question with an answer. It’s not voodoo. And it’s certainly not something to be afraid of. It’s a case of following the above fundamentals and keeping your ear to the ground for changes in trends and local news. With a little bit of technical know-how and a lot of patience, your business’s rankings will be boosted in no time.
If ranking higher on a Google search is something you need to do then speak with us about building a Belfast SEO campaign or a Northern Ireland SEO Campaign.
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