When Zuckerberg launched Facebook in February 2004, the mission statement was ‘to give people the power to build community and bring the world closer together.’ Today, it is a lot more complicated than that. Since 2007, marketers have utilised the platform for advertising. As Zuckerberg put it, ‘The first thing businesses can do is design a page to craft the exact experience they want people to see.’ In other words, market and advertise themselves exactly how they want. Businesses have the ability to market to two billion people on Facebook every month. Today, Facebook is such a complex business tool; it can be hard to get your head around. This is where we can help. Here’s our take on Facebook ads for your business.
Types of Ads
Before you launch straight into Facebook Ads, it’s important to understand the advertising options you have available to you. You want to get the best results, don’t you?
These handy little things are a fab way to make your debut into the Facebook advertising space. Simply boost a post with a funky photo from your page and watch your engagement skyrocket.
Collection ads are Facebook paid ads, and they let you showcase a collection of items. People can buy your stuff without even leaving the Facebook app, which is almost too easy.
With this type of ads, you have access to the 1.3 billion people who use messenger each month. When creating your ad, simply choose Messenger as the desired placement.
Video ads can run in newsfeeds or stories. They can show your team or your product in action, like a demo or an office tour.
After quite a few years in this game, we have gathered a few tips for you to keep in mind.
- Install a pixel: This genius little piece of code allows you to assess conversions, remarket to people who have viewed a product on your site, and create lookalike audiences.
- Use professional looking photos: Blurry, pixelated, cluttered photography is a sure fire way to make your audience look in the opposite direction. Not only will they think your business is unprofessional, they won’t have a good first impression of your products and won’t revisit.
- Track your performance: Watch your campaigns and keep a note of what’s performing well and what’s not. Put your money into what works.
Facebook has developed into the vibrant, collaborative advertising space that it is today and it is in the interest of your business to take advantage of it. Start by educating yourself on ads and then use these tips develop your knowledge on Facebook Ads for Your Business, to become an ad master.
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