5 Reasons Why Your Business Needs SEO
To new businesses, SEO or search engine optimisation can often feel like a step into the total unknown. But we are here to debunk that myth.
SEO is the practice of optimising content to be discovered through a search engine’s organic search results. So this is often your website, digital content, social media channels – you name it, it can rank on Google and lead you to being discovered more easily.
At Rapid Agency, we believe that every business needs SEO – the power of search-ability is everything when trying to grow your business. Here are 8 reasons why we believe SEO is important for every business:
SEO – Importance of Page 1 Google
If You’re Not on Page 1, You’re Not Doing It Right
In the SEO world, if you’re not on Page 1, you’re not doing it right.
Fact: The first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked on at all!
As we noted, organic search plays a big part in overall web performance – as well as driving sales. Google owns around 75% of the search market, so that’s where we’ll focus ourselves. Being visible on Google earns trust and credibility and will always work in your favour – strong SEO can make this happen organically.
SEO acts as the foundation of your website, making it easily discoverable in search, through backlinks, key words and optimised content.
Long Term Goals
SEO will have a considerable impact initially, but this will also manifest itself in months and years to come. But it’s important to keep your SEO up to date and in line with current best SEO practices. Whilst it may seem that SEO is a “one time and it’s complete” type task, SEO is ever evolving and must be kept up to date.
We feel that the more time, effort and budget that is committed to your SEO, the better authority your website will establish. But authority is earned and built over time and establishing a brand as an authority on Google takes patience, effort, and commitment – so stick it out with your SEO!
SEO isn’t free, but it is a cost effective marketing activity that demonstrates real results that will benefit your business tenfold. Investment in strong SEO strategy will allow you to reap the benefits, as you are more discoverable you will be able to fulfil the conversions that would usually not be possible. So trust that SEO process!
SEO Generates Leads
Good performing SEO will allow you to discover new opportunities that wouldn’t have originally existed. This links back to being on the first page on Google, meaning you are classified as a trusted and reliable business. Leads driven through SEO are notoriously inexpensive compared to leads obtained through other channels – so make the most of it!
It is always important to implement strong, high performance SEO on your website and on all digital content in order to make the most out of SEO. It is critical to get on top of the SEO game in this market in order to stand out from the competition. To chat SEO and find out what we can do for you email us at [email protected]
Creating a robust and flexible long term plan while staying tuned into the ever changing digital trends is vital to come out on top in terms of SEO. Keep our notes for: reasons your business needs SEO in mind and you’ll be well on your way.
If ranking higher on a Google search is something you need to do then speak with us about building a Belfast SEO campaign or a Northern Ireland SEO Campaign.
We don’t bite, we’ll even buy you a coffee. You can bring the donuts. We like Oh, Donuts!
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