Search engine optimisation. The process of improving the quality and quantity of website traffic to a website or a web page from search engines. The very phrase instils fear within many a digital marketer, because of seemingly never ending checklists and the complexity of the matter. But fear not, there are plenty of plugins to help you with search engine optimisation. And we’re here to introduce our favourite SEO tool: Yoast.
What is it?
Yoast is a company most famous for its WordPress plugin, created in Wijchen, the Netherlands. They offer an SEO plugin, advice blog posts, and online courses to enable companies of any size to attain the traffic they desire. Consider it the encyclopedia of search engine optimisation tips and tricks.
Write better content
The quality of your work will be at a much higher standard with Yoast, so if writing isn’t your strong suit, don’t sweat it. The readability score will offer you points to improve on, for example, Flesch reading ease and sentence beginnings. Some may believe that this will curtail their writing style and creativity. To this we say that search engine optimisation is a different kind of creativity and to succeed, you will need our favourite SEO tool: Yoast.
Focus Key Phrase
Taking a glance at your metabox on the post edit screen will keep you on track with optimising your content. When you choose a phrase and insert it in your focus key phrase section, your content analysis will let you know if you’ve sprinkled it through your title, main body text and meta description enough. No need for guessing! Yoast will give you feedback based on factors like whether or not you have images or outbound links, how long your text is, if you’ve used a keyword before on another page, and so much more.
Easy to use
Yoast SEO is designed to make the optimisation process as simple and straight-forward as possible for users. It has an onboarding tour, inline help messages next to each option and very helpful instructions throughout. It may look intimidating at first glance, but with further inspection you’ll see that each step is guided carefully.
In summary, our favourite SEO tool: Yoast, is our favourite for a reason. Not only is it the easiest to use, in our opinion it has the most useful features and integrates perfectly with our old friend, WordPress. So download it and watch your site’s rankings soar to the top.