Why your business needs a website now more than ever | Covid 19
We have always been massive advocates for each and every business having an up to date, engaging and inviting web presence that reflects their brand. But over the last months, as Coronavirus swept the globe and we all obeyed stay-at-home orders, the importance of a web presence sky rocketed. Those who didn’t have one, had to get one – and fast – whilst those who did have, needed to seriously step up their game.
Here are the facts around having an up to date Website in 2020:
Online conversion rates increased 8.8% in February, reflecting a level of shopping urgency typically seen during Cyber Monday.
The COVID-19 pandemic is expected to add £5.3bn to UK e-commerce sales this year
Now it is apparent that your business needed an online presence now more than ever, whether that be through a website or web application. It needed to be accessible by the customers who would once darken your door! It was also time to get innovative. Restaurants who weren’t traditionally reliant on their website to function, saw it become a critical part of their day-to-day, offering click and collect order services through online booking systems and apps. If you weren’t convinced already, here are some important reasons why your business needs a website…
Having a Website allows you to Keep your Customers
It is absolutely essential that you keep a communication flow with your customers, throughout the pandemic and beyond. This will enable you to build a brand and a really captive audience. Being able to communicate with your customers digitally helps you retain them, build that relationship and also the best way to keep sales coming in too, with customers who return time and time again – albeit with a slightly different order system.
Having a Website creates opportunity for expansion
If you are a start-up or small-sized business in a small town, which Northern Ireland businesses are often famous for, it can be easy to rely on regulars and word of mouth. But a website helps you to break that mould. You can reach customers 24 hours a day, 7 days a week all over the world. With a properly optimised, SEO-friendly webpage you can establish yourself within your sector, meaning your catchment area has suddenly gone from a few thousand, to billions of people.
Having a Website allows you to be Open 24/7
Whilst you were once committed to 9-5 hours, your website goes beyond this. 24 hours a day, 7 days a week, your shop front will be available and open for business. So you can catch those late night scrollers, or the early bird commuters – literally anyone! You can add an FAQ section and really tell the story of your brand with visuals and copy so your customers always feel welcomed to your brand. Top tip: you can always add a customer contact form if they need some extra support.
Having a Website is a Business Necessity
In 2020, having a website for your business is an absolute necessity. People discover businesses via social media and websites. A study even found that 30% of consumers won’t consider a business that doesn’t have a website. Also consider this – which would you find more legitimate, a business with a website, or one without? We google everything and businesses are no different. Use this space to tell your story and inform your customers.
Having a Website allows you to Outrun the competition
Nowadays, you are in direct competition with other businesses in the same sector. But it is up to you to make yourself stand out from the crowd with a strong online web presence and strong SEO to ensure a high Google ranking – meaning more hot leads to your site. Research states that 97 percent of people go online to find a local business. With facts like these, it’s clear that your customers are waiting for you online – will you take the jump?
If you like what you see why not get in touch https://rapidmarketing.co.uk/contact-us/ to see how we can help you.
Rapid’s Web Design services include both highly affordable as well as bespoke design services. We cater for both clients looking for an initial web presence, as well as more elaborate e-commerce and custom design websites.
Rapid Agency – Digital Marketing in Belfast
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