Shopping Centres NI
Shopping Centres NI is the representative body for Northern Ireland’s shopping centre industry. Since its inception in 1989, Shopping Centres NI has been committed to developing and improving standards for all those involved in successfully running shopping centres in Northern Ireland.
Working in collaboration with the team at Shopping Centres NI, we crafted a new visual and verbal Brand Identity through which over 20 members can come together to express their unique voices in a collective space. Along with this, a new website was designed for Shopping Centres NI, where users can learn more about the members and upcoming networking events.
The brand design for Shopping Centres NI aimed to encapsulate all 21 members and communicate a theme of community and networking. The use of a circle within the logo reflects unity and inclusivity, whilst the upward motion suggests growth and learning within the retail industry.
Shopping Centres NI’s website design focused on a seamless user experience, ensuring members and other visitors can easily browse the range of centres, members and upcoming events. Overall, we aimed to create a valuable resource for Shopping Centres NI to ensure their online presence is consistent across social, web and beyond.
As the representative body for Northern Ireland’s shopping centres, Shopping Centres NI hosts various events and conferences to provide networking opportunities for members. To ensure the brand identity is consistent on both online and offline platforms, we designed a range of assets such as banners, exhibition stands and invites for in-person events and conferences.
