Email Marketing in Belfast: A Beginner’s Guide

3min Read 25th Jul 22 James Scullion

What is an email newsletter? Newsletters are a form of email marketing in Belfast. They allow you to communicate with your customers who have subscribed to an email newsletter. Through… Read More

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What is an email newsletter?

Newsletters are a form of email marketing in Belfast. They allow you to communicate with your customers who have subscribed to an email newsletter. Through this medium, you can send a range of information to your customers. This includes the latest news, product launches, and helpful hints and tips.  

A common misconception is that newsletters are a simple way for you to communicate with your customers. However, many brands forget to inform their readers about what to do next. Your newsletter should motivate your customer to take the next step, whether it’s signing up for an event, reading your latest blog, or buying your new product.

So, what are the benefits of email marketing in Belfast?

1. The use of email is widespread

Another common misconception is that email is dying. This is far from the truth. Despite their poor reputation, emails are still one of the most widely used digital communication platforms. Statista recently reported that there are over 4 billion users of email worldwide – over half of the global population! 

This means that the potential scope for your email newsletters is expansive. Going far beyond the potential reach of some of the biggest social media platforms out there. To put it into perspective, Facebook has 2.9 billion monthly active users. There is no doubt that the email population has set standards that even the biggest messaging platforms can’t compete with. 

2. Welcome emails have a high open rate

Your biggest opportunity to capture your customer is when they first subscribe to your email list. Welcome emails have a 50% open rate, making them around 85% more effective than subsequent email marketing communications. This can be a huge challenge for businesses, as you have one chance to make a first impression on your customers. However, with such a high open rate, welcome emails give you the perfect opportunity to sell your business and make an impression.

3. Opportunities for personalisation in email marketing

One of the many reasons email marketing in Belfast is so successful is because of its personable nature. This is because emails are personal, customisable messages that appeal directly to your customer. A survey by Adobe revealed that 45% consider customisation of email marketing to be important. However, you should also be cautious when customising email campaigns. This is because 22% of consumers feel the ‘most annoying’ thing when receiving email marketing messages is when the data is incorrect and irrelevant to them and their interests. 

There is a range of tools available to help you personalise and design your email marketing campaigns for specific customers. At Rapid Agency, we recommend using Mailchimp for email marketing campaigns in Belfast. Mailchimp offers a range of creative, audience management, and analytical tools to maximise the effectiveness of your email marketing campaigns.

4. Asynchronous communication

Due to the nature of email, it is the perfect medium for asynchronous communication. This is a type of communication where one party communicates information, and a period passes before the recipient processes and responds to the message. 

Being asynchronous means that email is extremely beneficial for business use. This is because it is not intrusive. When you send your customer an email, you are giving them the space to respond when they see fit. Even if the email communicates an urgent sale or a time-constrained discount, it is not interruptive to your customer. Therefore, they feel connected to your brand and its messages, without having it forced upon them. 

5. Email drives business

Email is one of the most effective marketing platforms for businesses in Belfast. It is reported that for every £1 spent by marketers, their return on investment is over £30 (Litmus). Therefore, email marketing is an extremely profitable marketing tactic. 

There are many opportunities in email marketing to maximise your ROI. We suggest that you use A/B Testing. This is a method of testing your marketing campaigns before you finalise your decision on which to use campaign-wide. You create 2 campaigns, with different audiences or calls to action, for example. Then, send these to 2 different groups of recipients. From here, you can see which email performed best, and use this on a wider scale. 

The power of email marketing in Belfast is undeniable

It’s clear that email marketing is extremely beneficial for your business. However, to make sure you reap the benefits, you must nurture your email subscribers. Ultimately, your email marketing strategy is only as valuable as the number of engaged subscribers you have. Your email subscribers ultimately want to feel appreciated by your business, though they don’t want to feel intruded upon.

So, how do I get started with email marketing?

Email marketing has many benefits for businesses, however, it can be difficult to get right. Running a successful email marketing campaign requires a range of marketing expertise. That’s why we recommend you source assistance from a marketing agency. At Rapid Agency in Belfast, we work with clients from a variety of industries to launch successful email marketing campaigns that generate positive results. 

To get started with your email marketing campaign in Belfast, get in touch with us!

3mins 25th Jul 22 James Scullion