How Social Media Marketing Can Help Your Business

min Read 26th Jan 21 James Scullion

When it comes to social media marketing, we have the tea! Social media platforms were created to help the world stay connected to friends and family wherever they may be,… Read More

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When it comes to social media marketing, we have the tea!

Social media platforms were created to help the world stay connected to friends and family wherever they may be, but it has moved on from merely a way to stay connected. Social media is part of our daily routine, but how can it help grow your business – Social media marketing, of course!

Why should you start a social media business account?

Most of us will have some form of social media account (whether it is used or not). But when it comes to your business it is best to create a separate account solely for that business. This will benefit both you and the customer.

Setting up your business account can be daunting but there are many benefits, one being, cost! Social media is a cost-effective way to market your business as the majority of these accounts are free to set up. All that is left to do is post!

The social media platform to suit you!

There are many different social media channels to choose from to help your business grow, Facebook, Instagram, Twitter, TikTok and LinkedIn… to name a few.

The key is to find the social media platform that suit your business.

              Facebook is considered the go-to social media platform when it comes to social media marketing as it is the most popular social media platform. It has a wide demographic range which helps businesses reach a variety of audiences.

              Instagram was created as a platform to post photographs. Instagram has come a long way from its beginning with Instagram stories, Instagram live and the newest addition Instagram reels. It is a little edgier than Facebook and it is great for interacting with clients!

              Twitter is great for corporate businesses; just be careful you do not end up in a heated debate with those keyboard warriors!

              LinkedIn is a platform for your business’s professional identity, it is a social media platform focused on engaging and building your professional network.

              Tiktok seemed to grab everyone’s attention over lockdown – it is basically a platform to share funny, 1-minute-long videos of relatable thoughts, animals and people acting silly and random dance routines for the world to learn.

How often should I post?

As often as you can!

Social media users love engaging, always remember they are following you for a reason! Audiences love to feel like part of your world. There is no downside to posting everyday as it keeps your followers engaged and up to date with your business.

Finding the balance between good engagement and good content is the only problem that may arise, but there is an easy way round this… STORIES!

Most social media platforms have introduced a ‘story’ section on their site, this lends itself to the creative vison you may have of what you want your content page to look like, but you also would like to interact with your followers every day.

Finding the time…

When you are running a business, it can be tough to find the time to keep up with social media marketing, at Rapid Agency we passionately believe that social media marketing should be accessible to everyone in Northern Ireland and beyond. If you do not think you have the time to run a business and give your full attention to social media marketing, WE CAN HELP!

Rapid can increase your overall audience engagement, brand visibility and reach existing and potential customers. It is what we LOVE to do!

Itching to get your social media marketing started? Drop us a message!

mins 26th Jan 21 James Scullion