Project Info

Now celebrating their 35th year, SAM partnered with Rapid to strengthen their digital presence, support the development of their e-commerce site and B2B channels and bring their brand to life online. As their dedicated social media partner, Rapid works with their in-house team to create both static and video content including graphics and Reels, designed to showcase their quality product while simultaneously communicating the strength of the SAM brand.

Social Media and Content Creation

Working closely with SAM’s in-house team, Rapid has developed content that not only showcases their products and expertise but also highlights their partnerships with industry professionals with celebrated interior designers to tradespeople.

One of SAM’s most exciting brand milestones is its Principal Partnership with Ulster Rugby. As the team’s front-of-shirt sponsor for the next five years, this high-profile collaboration positions SAM at the heart of Northern Ireland sport and we’ve worked closely to maximise its visibility and impact across digital channels.

Paid Social and Paid Search

Alongside organic content, Rapid manages Paid Social campaigns on Meta and Paid Search campaigns through its Pmax performance on Google Ads with a specific focus on driving traffic and sales through SAM’s e-commerce site. By targeting relevant audiences, these campaigns help ensure SAM’s products are seen by their target market.

Through strategic audience targeting, optimised ad creative and ongoing campaign analysis, Rapid takes an integrated approach to paid channels, ensuring that the high-quality products and brand story shared on social media directly translate into measurable e-commerce performance.