Project Info

Belfast One 

Belfast One is the core of Belfast City Centre, including a diverse range of retail, hospitality and services all concentrated within approximately One Square Mile in Belfast City Centre. They promote Belfast City Centre, enhance the city’s visitor experience and support local businesses to shout about, maximise and celebrate everything Belfast has to offer. 

Gift the City – Gift Card Campaign 

With the busy festive period and an ever-growing retail landscape, Belfast One was in search of a campaign that would deliver measurable results in both footfall and sales for the Belfast City Centre Gift Card. The campaign also needed to support the wider city centre experience, including the Santa’s Post Office experience. 

The multi-channel campaign combined organic social media, paid social advertising and OOH to ensure maximum visibility across the city. The ‘Gift the City’ campaign exceeded all expectations, with Belfast City Centre Gift Card sales performing well above target, strengthening Belfast One’s presence in the city centre during another festive season.