What is your role at Rapid & how long have you been on the team?
Junior Designer, 10 months! (Just shy a year although it feels like 10)
What does your day-to-day look like as Junior Designer at Rapid?
Always the first one in the office in the mornings lol I like to settle myself before a busy day ahead and I have a rational fear of being late..
Start work at Half 8 and get designing..
At half 9 I usually start to get hungry so I whip up some of my famous porridge. Throughout the day I work across brand concepts, work on retainer clients, attend meetings, chat with marketing, craic some jokes and daydream about lunch.
What inspired you to pursue a career in design?
As cliche as it sounds, art and design is my life. I eat, breathe and sleep design. I grew up with hundreds of sketch books filled with my wildest imaginations. When I was younger I was infatuated by my favourite author Susanna Gretz. So originally the dream was to become an illustrator. However, my degree allowed me to combine my love of illustration with my new found love ✨DESIGN✨. I’m fortunate enough to have the flexibility in Rapid to be able to flex my love for illustration through appropriate brands and clients.
What do you find most rewarding about being a graphic designer, or what is your favourite part of the process?
I love the dissecting stage, I’m a magpie. I love to absorb information and compile all my findings to drive my brand concepts forward. I read books, sketch, visit art shows, and watch documentaries to better my understanding of design.
Can you share a moment that stands out to you in your journey at Rapid so far? Are there any projects you are particularly proud of?
I would say my recent work with Belfast Media Festival for the 2024 campaign. The brand is right up my street and I was able to explore new ideas for the up and coming campaign for 2024. Exploring texture, photography, colour and type. Soon to be all revealed. There is also some very exciting projects in the works, stay tuned.
How do you balance creativity with practicality?
Understand Client Needs: I begin by thoroughly understanding the client’s goals, target audience, and brand identity. This ensures creative ideas are aligned with practical objectives.
Creative Brief: I develop a detailed creative brief that outlines the project’s scope, deadlines, and any constraints. This provides a practical framework within which I can explore creative solutions.
Sketch and Conceptualise: I will always start with rough sketches and concepts. This allows me to freely explore creative ideas without committing too much time or resources. Once I have a few promising concepts, I will evaluate them for practicality.
Most importantly Staying Organised: Maintaining an organised workflow with clear timelines and deliverables. This ensures that my creative process stays on track and meets practical deadlines.
If you could go back in time and speak to the Marisa who was just starting her journey as a designer, what advice would you give her?
You’re good enough. Nothing comes into your path you’re not equipped for. Keep being brave and pushing boundaries.
Are there any trends you are seeing in the industry or technologies right now that you think will influence your work?
I’d say AI but I’m afraid to attract that type of energy. I think emerging design trends for 2025 are giving more illustrations, retro elements and influences, and data driven design.
Do you have any office pet peeves?
Tuna in the microwave, but you do you boo.
What advice would you give to someone who is considering starting a career in graphic design?
DO IT! You will never look back, it is the most rewarding, fulfilling job ever, doing something you love each and every day is a blessing. Stay educated but never the same.
What is the biggest lesson you have learned so far in your journey at Rapid?
I am more than my imposter syndrome. Being braver will always help you grow, don’t be afraid as a junior to use your voice.