In the world of digital marketing ‘SEO’ is thrown about quite a lot, but what does it actually mean and why is it so important? At Rapid Agency we know a thing or two about SEO.
SEO (Search Engine Optimisation) uses organic strategies to appear in search results. At Rapid Agency we are experts! We listen to what you would like to gain and develop the best SEO strategy to suit your needs.
Role of SEO
SEO is the process of improving the quality and quantity of your website traffic. How it works is, it will optimize your content and pages to improve your chances of your website being ranked by search engines, this will in turn, allow users to discover your content organically. This is all done without using paid traffic!
Rapid helps your company use SEO as a long-term strategy to improve your website’s performance, we use it in tandem with other digital strategies like paid traffic drivers, for example.
Why Rapid deem SEO so important
SEO is strongly related to the trust. Good SEO means credibility, which then leads to authority and authority means RESULTS! It is crucial for increasing engagement, website traffic and conversions for your business.
How Search Engines Work
In simple terms… search engines (Google or Bing etc) send out spiders that crawl through your site to analyse the content on your site. From the information these ‘spiders’ gather they will then use algorithms to determine ranking factors or signals that allow them to categorise where your content should appear within search rankings. At Rapid, we always reach for top rankings for our clients!
Why Keywords are Essential
Keywords are words related to your business that will be included in your SEO. These words must relate to your content as well as phrases that the audience will plug into search engines like Google, Bing or Yahoo.
When developing your keywords think about
- What are people searching for?
- How many people are searching for it?
- In what format do they want this information?
We’ve Got your back
The Rapid Agency team use our expert knowledge of SEO in Belfast and Northern Ireland to help your website climb that ranking ladder so that you can appear on the first page of organic search results on Google.
Contact us today if this seems like something you need to do for your business!