Right now, everyone is working away on their innovative, eye catching Christmas content. Staying top of your game in a saturated space that’s dripping with class content and filled to the brim with inventive ideas is difficult. It can feel overwhelming, stressful and even hopeless! But here at Rapid, we have a few top tips for December content.
Interaction is key!
This year, more than any other, we are encouraging you to get your audience involved. If nothing else, 2020 has created a solidarity and togetherness between communities, with the common goal to protect ourselves and our loved ones from the virus.
So why not get your online communities involved and create a buzz about something important? This year, we’ve placed some much deserved spotlight on the local businesses that we know. This week, we’ve started our Advent Giveaway and are collaborating with fabulous Northern Irish businesses who are kindly giving away different prizes for the lucky winners. Things like this create longer dwell times between brands and consumers and create a sense of community between those entering.
End of year wrap up
A great idea for top quality December content is to create a summary of the work your company has done throughout the year. At the end of every month, our team at Rapid creates a short motion graphic with a quick sum-up of what we’ve been up to. Transparency is everything when it comes to reputation, but aside from this, mentioning the businesses you’ve worked with is great for engagement levels!
New Year Content
December is the perfect time to start pushing out content to allow people to reflect on the past year and consider personal and business resolutions for 2021. Creating content that guides people and gives them ideas for strategies and plans for the new year is so helpful and will set you apart from other businesses who aren’t willing to share tips and tricks!
Here at Rapid, our top tips for December content are to keep it simple and think about how you can impact and engage your online community. Giveaways and gift guides are a sure fire way to get people involved and interacting. Show off your work! Let the world know what you’ve been up to. And finally, plan ahead. Get in gear for the new year and help others to do so as well.