Why is SEO Important in Northern Ireland

8min Read 30th Jul 20 James Scullion

Search engine optimisation (SEO) is the most effective way to push people who are in search of products and services like yours, towards your site. You can incorporate keywords and… Read More

arrow-down arrow-down

Search engine optimisation (SEO) is the most effective way to push people who are in search of products and services like yours, towards your site. You can incorporate keywords and search phrases your customers use in order for them to find your website.  When your website contains content that answers visitors’ questions, you improve their experience, which helps your site ranking. It’s great for attracting customers towards your niche locally, in the UK and further afield. In this article, we’re going to focus specifically on the importance of search engine optimisation in Northern Ireland.


Local SEO is designed to promote your business’ visibility on location-based searches. It aims to make sure your business gets found online by people searching for it at that locality, in this case, Northern Ireland. According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, so if you want to be noticed in your area, your search rankings need to be high.


Want to know how to improve your business’ SEO in Belfast? Keep reading.

Firstly, always keep your Google My Business account updated. If you don’t, your business will not appear in any ‘near me’ or ‘in Northern Ireland’ searches. Remember to have your business’ name, address and phone number consistent across all platforms. If you don’t, Google will most likely avoid listing your business in the local 3-pack. On top of that, if a website cites your business (name, location, or contact info) as a point of reference, your business’ local SEO will improve because Google will recognise it as trustworthy.


There are so many benefits of local SEO.

To name a few:

  • A lot of local searches come from non locals searching for a business like yours, so when SEO is done right, you can capture that audience.

  • Local SEO gives your audience the information they want, when they want it. For example, displaying that you are a dog friendly cafe in Belfast, could be exactly what your potential customers are looking for.

  • Local SEO helps drive people’s decisions in favour of your business. The more data they have about your business, the more trustworthy you are in their eyes.

  • The management of your online presence through local SEO can improve your relationship with your current customers, gain new ones and create a more professional and trustworthy front and in return for a little bit of time, you will reap the rewards.


It is always important to implement strong, high performance SEO on your website and on all digital content in order to make the most out of SEO. It is critical to get on top of the SEO game in this market in order to stand out from the competition. To chat SEO and find out what we can do for you email us at james@rapidmarketing.co.uk

Creating a robust and flexible long term plan while staying tuned into the ever changing digital trends is vital to come out on top in terms of SEO. Keep our notes for: reasons your business needs SEO in mind and you’ll be well on your way.

If ranking higher on a Google search is something you need to do then speak with us about building a Belfast SEO campaign 

We don’t bite, we’ll even buy you a coffee. You can bring the donuts. We like Oh, Donuts!


Social media’s impact on mental health in Northern Ireland in 2020

The Rise and Fall of Social Networks

SEO – What we can do for you

Rapid Agency – Digital Marketing in Belfast



© Rapid Digital Agency Northern Ireland 2020 | Belfast Web Design and much more

8mins 30th Jul 20 James Scullion