Midweight Designer

The Midweight Designer plays a key role in delivering high-quality brand and design work across a range of client accounts. They bring strong conceptual thinking, excellent design skills and growing confidence in managing projects from brief through to final delivery. 

Working closely with the Creative Director and the wider design team, the Midweight Designer contributes original ideas, develops considered design solutions, and ensures all outputs meet Rapid’s standards for creativity, consistency, and effectiveness. They are confident in their abilities, proactive in their approach and motivated to continue developing their craft. 

Creative Development & Execution

• Develop strong, well-crafted design solutions across brand, digital and campaign outputs. Interpret briefs thoughtfully, contributing ideas that are both creative and strategically aligned. 
• Take ownership of projects from concept through to artwork and final delivery. Ensure all work is delivered to a high standard of accuracy, attention to detail and finish. 

Brand Creation

• Contribute to the development of new brand identities from concept through to final execution. 
• Translate strategic positioning into compelling visual territories, identity systems and core brand assets. 
• Explore typography, colour, layout, imagery and graphic devices to create distinctive and ownable brand expressions. 
• Develop logo concepts and supporting visual languages that are both creatively strong and commercially appropriate. 

Brand & Design Systems Development 

• Build comprehensive and scalable brand systems that work across digital, print and environmental applications. 
• Create clear rules, grids, components and asset libraries that ensure consistency and flexibility. 
• Develop brand guidelines and toolkits that enable clients and internal teams to implement the brand effectively. 
• Consider usability, accessibility and practical rollout when constructing visual systems. 

Application & Rollout 

• Apply brand systems across multiple touchpoints, including websites, social content, presentations, marketing materials and campaign assets. 
• Ensure all outputs are aligned with established brand principles and executed to a high standard of craft. 
• Support the evolution and refinement of existing brand systems as client needs grow or shift
  

Collaboration & Communication 

• Work closely with Design, Client Services and Commercial Teams to deliver projects efficiently and effectively. 
• Present design ideas clearly and confidently to clients & internal teams. 
• Respond positively to feedback, refining work constructively and professionally. 

Workflow & Professional Development 

• Manage time effectively across multiple projects and deadlines. 
• Take responsibility for meeting agreed client timelines and flagging any challenges early. 
• Begin to act as a mentor to Junior Designers, providing guidance and feedback.
• Demonstrate a proactive attitude towards learning, development and expanding skillsets.