Define your brand
Before designing and creating your brand identity, we will work with you to develop a clear understanding of what your brand stands for. We will define your overall mission, vision, and values and clearly set out your unique selling propositions. This determines why customers should choose your brand over the alternatives. At this point, we will identify all your greatest strengths. Therefore, we will create a unique brand identity that resonates with your target audience.
To develop your brand identity, we will research your target audience and competitors. This allows us to gain deeper insights into their preferences, behaviours and attitudes. We will differentiate your brand and speak directly to those who are listening. Above all, we will speak your customers in a way that works best for them.
Develop a Brand Strategy
Based on your previously defined mission and market research, we will develop a comprehensive brand strategy. This will outline the key elements of your brand. For example, we will convey your brand name, tagline, brand voice and brand personality.
Your visuals include all the visible elements that make up your brand and its communications. For example, logo, colour palette, typography and other visual elements such as imagery and illustrations. Our designers will create a cohesive visual identity that reflects your brand’s personality and values. We will convey the message in a way that works.
Develop Brand Messaging
Your brand messaging includes brand voice, tone and messaging architecture. Our copywriting team at Rapid Agency, alongside our brand strategists, will develop messaging that aligns with your overarching strategy and resonates with your target audience.
Implementing Brand Identity
Once your vision has been developed, we will assist you with its rollout. At this point, your newly-designed brand identity will be implemented across all touchpoints including website, social media channels, packaging, advertising and other marketing materials.
Monitor and Define
This is not a one-time project. We will not simply hand you a new brand identity and let you go. Our in-house strategists at Rapid Agency will continue to monitor and refine your vision based on customer feedback and market changes. We will ensure you remain relevant and effective in the long term.