Company Name Rebranding
Some rebrands might include a complete company refresh – right down to the company name. Rebranding your company name is a significant undertaking that requires careful consideration and planning.
The process of refreshing your company name involves more than simply choosing a new name and updating the logo and marketing materials accordingly. Renaming requires a deep understanding of your company’s history, values, and brand identity, alongside insights into your product range – how your customers view, use and feel about your products and services.
Once an initial decision has been made to rebrand your company name, it is important to develop a clear and consistent brand messaging strategy that communicates the reasons for the change and the benefits you hope to achieve. A comprehensive brand story will be conceptualised, including messaging framework that aligns with your company’s values and mission.
In terms of the actual name selection, you must consider a variety of factors – availability, ease of pronunciation and memorability. The new name should also reflect your company’s brand identity and positioning, and also resonate with your target audience.
Rebranding your Belfast business’ logo
Rebranding your company’s logo is a great way to refresh the visual identity of your brand and improve its market positioning. When you decide to rebrand your logo, it is important to consider the impact it will have on your overall brand identity and customer perception.
A successful logo rebrand will create a modern, fresh and memorable visual appeal, whilst still reflecting the company’s core values and brand personality. This involves changing the colour scheme, typography and overall design of the logo to better align with your company’s current positioning and target audience.
It is, however, important to maintain a sense of continuity with your previous logo to avoid confusing any existing customers or stakeholders. Overall, a successful logo rebrand will create a strong visual identity that helps your company stand out against competitors, whilst also reinforcing your underlying messaging.
When rebranding, you might choose to update the typography font, sizes and styles used in your brand’s visual identity.
Typography plays an important role in shaping a brand’s image and communicating its values and personality to customers. When considering a typography rebrand, it is important to evaluate the effectiveness of your current typography. You should firstly consider the legibility, flexibility and consistency of your typography.
When developing a company rebrand, you must consider the effectiveness of your font family, sizing and style to ensure it aligns with your company’s brand positioning and target audience preferences. This rebranding process also involves developing a new set of brand guidelines and standards to ensure all marketing and branding materials are cohesive and align with your rebrand.
By rebranding your company typography, you will create a modern and engaging visual identity for your rebrand that better reflects your brand’s values and personalty, whilst also improving the legibility and readability of your brand’s typography for customers.
Colour & Art Direction
Colours play a significant role in shaping a brand’s image, evoking emotions and communicating its values and personality to customers.
When rebranding your company’s colour scheme, it is important to evaluate the effectiveness of your current colour scheme in terms of its ability to connect with your target audience and align with your brand’s core values, tone of voice and personality.
A colour scheme rebrand involves developing your brand’s colour palette to better reflect your positioning and values, after conducting research to understand which colours resonate with your target audience.
Your chosen colour palette will also play a key role in influencing your brand’s art direction. This will affect your overall art direction, imagery style and visual elements used in your brand’s marketing and advertising communications.
The chosen colour scheme and visual identity of your rebrand will greatly influence how customers perceive and interact with your brand. By updating your art direction to align with your rebrand, you will create a more cohesive and compelling visual identity that better reflects your brand positioning and differentiation.