Stand out from the crowd
It’s no secret that business can be cutthroat, so it is vital to gain a competitive advantage where you can for your Belfast business. Luckily, there is no limitations to the kind of imagery you can create – get as creative as you like to make your business unforgettable!
Better SEO rankings
Results have shown that websites with high-quality photography through receive 90% more views than those without. With a higher ranking on search engines, your website and pages will become much more accessible for potential customers.
Improved brand awareness
When customers make purchase decisions, they go through a personal ‘screening process’ to determine whether they should buy a product or avail of a service. Without strong levels of brand awareness, your customers won’t consider your brand when they are making a choice – take your well-deserved place in the minds of your customers.
Photography influences brand perceptions
Using poor quality or stock imagery can be detrimental to your brand and campaigns or public posts you put out. Brand perception is extremely important, affecting how your customers think, feel and experience your brand day-to-day. With a more positive brand perception, your customers will put more trust into your business and choose to shop with you.
Ultimately, using stock imagery that is not related to your business will not tell the story of your brand. Using strong photography, you can tell a story about your brand and give cusomters an insight into what you are about. Nowadays, customers search for authenticity and creating your own imagery makes your business appear much more trustworthy.