This is the first communication sent to new subscribers after they have opted-in to receive email marketing from your business. They introduce the brand and set expectations for future communication. Welcome emails also include a special offer or discount. This is an additional incentive for recipients.
A newsletter is a regularly scheduled email that is sent to a list of subscribers. It includes content such as news, updates, articles and promotions. The purpose of a newsletter is to keep subscribers informed and engaged with the brand.
Promotion emails are sent to promote a specific product, service or offer. They focus on driving sales, and are sent to a targeted segment of the subscriber list.
Seasonal emails are timed to specific holidays or events and are meant to capitalise on the heightened consumer spending and excitement around those times. These include promotions, holiday-themed content and gift guides.
Survey emails are sent to gather feedback on opinions from subscribers. They include questions about the subscriber’s experience with the brand, products or services. This informed is then used to gather data for market research and improve the customer experience.
Lead-generation emails are designed to convert subscribers into paying customers. They include a strong call-to-action, such as a limited-time offer or exclusive promotion. They drive a specific action, such as making a purchase or filling out a form.
Overall, these different types of email marketing campaigns aim to build relationships with subscribers and drive business results through targeted, relevant and personalised communications.
In addition, we analyse your tailor-made campaign, we create detailed reports monitoring campaign performance. We highlight your strengths and indicate areas to improve.
Open Rates. How many people opened your email in relation to the number of people who received it?
Click Through Rate. How many emails got at least one click against the total number of emails sent?
Unsubscribes. How many people unsubscribed from your mailing list after receiving your email?
Conversion Rate. How many users completed your desired conversion after receiving your email?
Our marketing team at Rapid Agency guide you through the complexities of email marketing to deliver results.
Contact us today to learn more about how we help you achieve your business objectives and drive growth with our email marketing services.