Our time spent checking, drafting and sending emails, means email marketing is a central strategy for increasing sales with an excellent return on investment.
Email Marketing creates a direct line of communication with customers. Furthermore, it produces engaging, interactive email campaigns which in turn create real results.
Additionally, it is a powerful way to connect with people and is an important tool today. For context, there were 4.26 billion email users worldwide in 2022. The predicted user growth rate is 3%. In other words, 100 million additional users annually over three years.
Email marketing involves sending promotional messages or newsletters to a targeted audience via email.
The goal is to build relationships with customers, promote products or services, and increase sales. By incorporating it into your marketing strategy, it assists in informing your clients about your most recent products and offers.
Consequently, it is an extremely important part of your overall marketing strategy for lead generation, brand awareness, relationship building, and consumer engagement in between transactions.
Here at Rapid Agency in Belfast, we design and deliver email marketing campaigns for you, your company and your goals. We have also worked with more than 50 businesses not only in Belfast, but all over Northern Ireland – across Retail, Manufacturing, Hospitality industries and beyond.
Your email campaign will be planned and integrated to perfection with campaign objectives. These target your customers at the right time with the right message to increase sales and engagement.
Using platforms such as Mailchimp, we create high-quality, professional emails to help you develop relationships with new and existing customers, encouraging interaction with calls to action and incentives. We also establish and maintain these relationships, managing your contact lists and mailing list subscribers. Therefore, you will get the most from your email marketing.
This is the first communication sent to new subscribers after they have opted-in to receive email marketing from your business. They introduce the brand and set expectations for future communication. Welcome emails also include a special offer or discount. This is an additional incentive for recipients.
A newsletter is a regularly scheduled email that is sent to a list of subscribers. It includes content such as news, updates, articles and promotions. The purpose of a newsletter is to keep subscribers informed and engaged with the brand.
Promotion emails are sent to promote a specific product, service or offer. They focus on driving sales, and are sent to a targeted segment of the subscriber list.
Seasonal emails are timed to specific holidays or events and are meant to capitalise on the heightened consumer spending and excitement around those times. These include promotions, holiday-themed content and gift guides.
Survey emails are sent to gather feedback on opinions from subscribers. They include questions about the subscriber’s experience with the brand, products or services. This informed is then used to gather data for market research and improve the customer experience.
Lead-generation emails are designed to convert subscribers into paying customers. They include a strong call-to-action, such as a limited-time offer or exclusive promotion. They drive a specific action, such as making a purchase or filling out a form.
Overall, these different types of email marketing campaigns aim to build relationships with subscribers and drive business results through targeted, relevant and personalised communications.
Email Marketing is a tactic that is often overlooked, however, its benefits are not to be underestimated.
Email remains one of the most widely used forms of digital communication. In fact, there are over 4 billion email users worldwide – that’s over half the global population. In other words, the potential scope is extensive, going far beyond the potential reach of some of the biggest social media platforms.
Your biggest opportunity to capture your customer is when they first subscribe to your mailing list. Welcome emails have an average open rate of 50%, making them around 85% more effective than subsequent email communications. It is a huge challenge to make a great first impression, but this is the perfect opportunity to make a lasting impression on your customers.
One of the many reasons in particular that email marketing is so successful is because of its personable nature. Email is customisable, and can be tailored to appeal to your customer directly. A recent study by Adobe revealed 45% of customers consider email personalisation to be important.
Email marketing is also the perfect medium for asynchronous communication – when one party communicates information, and a period passes before the recipient processes and responds to the message. This is extremely important for business use because it is not intrusive – you allow your customers to reply when they see fit. Customers are therefore more connected to your messages because they are not forced upon them.
Email marketing is one of the most effective marketing platforms for businesses in Belfast and beyond. For £1 spent on emails, the return on investment of email marketing can be up to £30. Using tools such as A/B testing, you can maximise your email marketing return on investment on a wider scale.
In addition, we analyse your tailor-made campaign, we create detailed reports monitoring campaign performance. We highlight your strengths and indicate areas to improve.
Open Rates. How many people opened your email in relation to the number of people who received it?
Click Through Rate. How many emails got at least one click against the total number of emails sent?
Unsubscribes. How many people unsubscribed from your mailing list after receiving your email?
Conversion Rate. How many users completed your desired conversion after receiving your email?
Our marketing team at Rapid Agency guide you through the complexities of email marketing to deliver results.
Contact us today to learn more about how we help you achieve your business objectives and drive growth with our email marketing services.
