Gather a large volume of customer reviews and feedback
With Google My Business, it has never been easier to compile lists of customer reviews and feedback on your business, product or service. With a GMB listing, you can use this built-up collection of customer reviews. This will create a more authoritative listing on Google – that people will trust.
As well as this, having a high volume of reviews on your Google My Business listing will improve your overall position on the search results page – improving your SEO.
Local SEO Ranking
When someone searches for a nearby location, they will find a range of listings on Maps and Search.
With a comprehensive, effective listing, your business will show up for relevant searches in your area. This means your customers will find you much more quickly and easily!
Boost your in-store visits
If you are a business with bricks and mortar store as well as an online platform, it is important to nurture both elements of your business with the help of SEO and GMB.
GMB is extremely beneficial for those with bricks and mortar stores because it offers a range of additional options such as business location, opening hours and directions. Take your customers from brand discovery to conversion with just a few clicks!
Your Google My Business should be packed with a range of details for your business. These include contact details, reviews, links etc.
With these additional features on your search results page listing, you are making it easier than ever for customers to discover and visit your business.
You also ensure any questions/queries are answered quickly as customers can give you a quick phone call or email. For those operating in-store, Google My Business is also beneficial as it allows your customers to scope out your business before visiting.