Building brand trust and credibility
Influencer marketing will develop the level of trust your customers have in your brand – including its ethos and values.
When making purchasing decisions – particularly those that are higher involvement – involves an internal conflict, also known as cognitive dissonance, which makes customers question their choices.
‘Normal’ influencers result in much more trust and credibility because they are viewed as being open and honest. There is a much higher level of familiarity between your customers and brand endorsers because they come from similar backgrounds – the opposite of celebrities.
A cost-effective marketing tactic
Influencers are essentially the cast and production of their own advertisements. This means they are significantly cheaper to employ in comparison to traditional media methods of advertising.
There is no need to pay fancy photographers, videographers or location hire. Of course, influencers themselves come at a price for the production of their own content, but this is much lower than the standard professionally-produced piece of advertising.
Stronger brand awareness
The recognition of and remembrance of your brand contributes to the brand awareness your customers have. These elements are key players in purchase decisions for your customers.
Acting as an electronic word of mouth, influencers are telling hundreds and thousands of followers about your brand. Within this follower pool, there will be hundreds of potential customers who have not heard of your brand and who might be interested in your products or services.
Whether you are a key player in your industry or a smaller start-up company, the benefits of using influencers to generate more brand awareness should not be questioned.
Last year, Google announced they would no longer be using third-party tracking cookies by the end of 2023. Though it is not the only method of audience tracking available, there is a great need in the market to find new ways to track customers.