Social Media

You have the potential to reach up to 60% of the global population through organic social media platforms such as Instagram, Facebook and TikTok. 

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Organic Social Media is a tool for all businesses across Ireland


Implementing a robust social media strategy isn’t just for the corporate giants. At Rapid Agency in Belfast, we work with businesses of all sizes across Northern Ireland and Ireland. We work hard to ensure social media is an accessible tool for all businesses. 

Regardless of whether your business is well-established or a local start-up, our marketing specialists will assist you in getting the best results possible from your social media strategy. Organic social media is a free digital marketing tool. It is therefore a cost-effective way to connect with your customers. 


A range of social media platforms can be used organically to benefit you and your business. 


What are the benefits of Organic Social?

  • Facebook is considered the go-to social media platform, with over 2.91b monthly active users. As well as this, it also has a range of demographics. You can reach a wide variety of audiences. 
  • Instagram is a platform tailored towards aesthetically pleasing, visual content. With additional tools such as reels, stories and lives, Instagram is a great way to interact with your customers and engage them more authentically. 
  • Twitter is a great platform for corporate communications and getting involved in important conversations on industry updates and current events. Be careful not to end up in a heated debate though! 
  • LinkedIn is another excellent social media channel for corporate businesses. It allows you to enhance your business’ professional identity. LinkedIn is also a great tool for recruiting and networking with those in your field. 
  • TikTok is the platform that has everyone talking. After exponential growth during the pandemic, TikTok quickly became the most-downloaded social media platform in a long time. It is a great way to create authentic content with short, 15-second to 3-minute videos being captured in a more relaxed, informal manner. 
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A Christmas campaign design for shortcross gin and whiskey
An Instagram feed for Tullyglass Hotel by Rapid Agency
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A seamless social strategy

With our vast range of experience in social media marketing, our marketing specialists will delve deep into your business. They will get to know your customers and create a clear, consistent social media strategy that speaks to each of your customer bases. 

Although we ensure your social media channels have a consistent message, we also work hard to align with the latest digital trends and remain creative and unique. We ensure your brand stands out from a very crowded, competitive market. 

Organic Social Media Marketing in Belfast


Organic social media refers to the free tools available across social media platforms. These allow you to engage and entertain your target audiences, such as posts and stories. 

Although organic social media might sound very simple, it is the baseline for any social media strategy. Your organic social media activities are the best way to engage and nurture your relationship with your followers and customers. 


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How will your business benefit from organic social media marketing?


Organic social media is a powerful digital marketing tool that should not be underestimated. It has countless benefits for your business, such as: 

  • Increased brand awareness 
  • More opportunities to demonstrate your customer service 
  • Relationship-building with your customers through comments and DMs 
  • Nurture your relationship with your existing customers 
  • Opportunity to reach new audiences – these will convert to followers and customers 
  • Promote high-quality content and create strong brand perceptions  
  • Ability to research your target audience – what works well and what content do they engage with? 
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Reaching your target audience effectively


We will assist you in starting meaningful conversations across several social media platforms that resonate with those who matter most to your brand.We get to know your followers and understand what content they can relate to. By doing this, we create a community of loyal followers who truly care about your brand. 

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Combining organic and paid social media content, we ensure each element of your social media strategy is effective. From initial ideation to monthly analytics, we create an informed social media strategy that drives reliable results month after month whilst keeping you updated every step. 

Strategy and planning


At Rapid Agency, we pride ourselves on curating organic social media strategies which have been considered in precise detail. We firstly delve deep and research your customer bases to ensure your strategy is perfectly aligned with those it is aimed towards. 

Our strategic planning with research – learning absolutely everything there is to know about your customers. We will platforms such as Meta Business Suite, Google Analytics and competitor research. 

Within the planning and research phase, we will also segment your target audiences to ensure that your social media posts are targeted directly to your consumer. By formulating a customer persona, we outline the demographics, interests, gender and browsing habits of your customers. That way, we create an organic social strategy that is specifically tailored. This also ensures you are posting to the right people, in the right place and at the right time.


Getting started with your organic social media content


At Rapid Agency, we focus on creating compelling social media which is added to a ‘content calendar’. Your content calendar will include a schedule of pre-planned posts for the month ahead. These highlight your product/service, alongside key events and campaigns. 

Our posts are not created simply for the purpose of posting. They are carefully created with our consumer and competitor research and any current trends in mind. As well as this, we implement a data-driven approach to our organic social media strategies. 

Every month we utilise social media analytics tools from third parties such as Meta Business Suite and Sprout Social to determine what worked and what didn’t. By completing this analysis, we can assess a number of aspects of your organic social media strategy:

  • What is the general performance to date? This will look closely at how your followers and impressions have increased month-on-month. 
  • Which posts perform best? What posts did your customers engage with most? This is the style of content you should be exploring most. 
  • What are your customer’s attitudes towards your products and services? How are they talking about your product/service? 
  • Are there current trends that you could be taking advantage of?
  • What didn’t work well this month? This is not always a nice area to explore, but it is essential for the growth of your social media profiles. 
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A mobile showing social media graphic design by Rapid Agency for Bob & Berts

Choose Rapid Agency as your marketing agency in Belfast


From initial ideation to regular analytic reports, we will keep you informed of your organic social media campaigns every step of the way.

We will also assess the tricky data and confusing jargon, creating an overall social media strategy review and report to measure your success and ensure we are continually improving your organic social.