Strategy and planning
At Rapid Agency, we pride ourselves on curating organic social media strategies which have been considered in precise detail. We firstly delve deep and research your customer bases to ensure your strategy is perfectly aligned with those it is aimed towards.
Our strategic planning with research – learning absolutely everything there is to know about your customers. We will platforms such as Meta Business Suite, Google Analytics and competitor research.
Within the planning and research phase, we will also segment your target audiences to ensure that your social media posts are targeted directly to your consumer. By formulating a customer persona, we outline the demographics, interests, gender and browsing habits of your customers. That way, we create an organic social strategy that is specifically tailored. This also ensures you are posting to the right people, in the right place and at the right time.
Getting started with your organic social media content
At Rapid Agency, we focus on creating compelling social media which is added to a ‘content calendar’. Your content calendar will include a schedule of pre-planned posts for the month ahead. These highlight your product/service, alongside key events and campaigns.
Our posts are not created simply for the purpose of posting. They are carefully created with our consumer and competitor research and any current trends in mind. As well as this, we implement a data-driven approach to our organic social media strategies.
Every month we utilise social media analytics tools from third parties such as Meta Business Suite and Sprout Social to determine what worked and what didn’t. By completing this analysis, we can assess a number of aspects of your organic social media strategy:
- What is the general performance to date? This will look closely at how your followers and impressions have increased month-on-month.
- Which posts perform best? What posts did your customers engage with most? This is the style of content you should be exploring most.
- What are your customer’s attitudes towards your products and services? How are they talking about your product/service?
- Are there current trends that you could be taking advantage of?
- What didn’t work well this month? This is not always a nice area to explore, but it is essential for the growth of your social media profiles.