Essentially, LinkedIn is like a live, virtual CV. As the largest professional network on the Internet, LinkedIn is a social media platform which allows you to connect with businesses you are interested in, as well as with employers, colleagues and clients.
With LinkedIn Ads, you can take your professional networking to the next level as they target a specific audience that is relevant to your business and industry.
As a platform with such high growth, TikTok is an excellent place to reach customers of all demographics – not just Gen Zs! Companies such as RyanAir and Marks and Spencer have utilised the power of TikTok to generate brand awareness and create a community of loyal followers.
The question remains, how do you advertise on TikTok?
Reach those who follow, work at or work within the same industry as a particular company – this might be a direct competitor or even the implicit ones. You can even contact companies based on their size. For example, if you offer a service tailored to start-ups you can target companies with 1-10 companies.
Using LinkedIn Ads, you can target people who work in a specific industry or sector. This can be categorised by skills, years of experience and seniority
Target LinkedIn users based on where they are living, visiting or working using their geographic location.
You can target your LinkedIn audience according to their education. This can include things like fields, schools and degree levels.
There are two main ways to target your LinkedIn Ad audience in relation to their interests – these are professional associations or interests that are apparent on their profile, and areas that LinkedIn users engage with or action.
A key thing to remember when advertising to potential customers across all social media platforms is that they primarily use social media to connect with friends and family – not to shop!
Ultimately, when your customer sits down to unwind at the end of the day – or whenever it might be – and they are scrolling through social media, you interrupt them with your ad. With the help of the professionals at Rapid Agency, you can ensure your paid social media is engaging, exciting and stops users from scrolling on.
Our in-house marketing team will assist you every step of the way with your paid social media marketing strategy, offering monthly reports to let you know what’s going well and what’s not going so well to let you know how we plan to improve.
Get in touch with us today to find out how we can help you accelerate your paid social media marketing strategy.