SEO for Websites

The overall goal when investing in your SEO strategy is to increase your visibility and traffic to your website. SEO uses techniques such as keyword research, content optimisation and link building. It will improve your website’s ranking position against your competitors in Northern Ireland and beyond. 

At Rapid Agency, we specialise in crafting SEO strategies across Belfast and across the UK. These will align with your overall business objectives to find a solution that works for you and your future success. 

An SEO strategy in Belfast you can depend on for marketing.

We work alongside businesses of all structures and sizes to bring traffic to your website that will convert. No matter if you want to generate brand awareness, sales or increased exposure, we will carefully curate an SEO strategy. Our strategies use a skilful combination of keyword research and implementation. Your SEO strategy will sow the seeds of success.

The Benefits of SEO for Websites.

• SEO will increase your website’s visibility and traffic. This is because higher search engine rankings result in a higher volume of organic traffic to your website. 
• It is a cost-effective element of your digital marketing strategy. SEO is one of the most cost-effective ways to actively target users and customers who are searching for your products and services. You can even reach those of your competitors! 
• SEO improves the user experience of your website. This is because industry best practices improve the overall website performance and usability. Ultimately, this makes it easier for website visitors to navigate through. Then, they can find exactly what they are looking for. 
• By appearing high on search engine results pages, your website – and by extension, your business – conveys the message that your website is a credible and authoritative information source. Prove to your customers that they can trust you. 

Unlike paid methods of marketing and advertising, the benefits of SEO are long-lasting and sustainable. They drive positive results over a longer period of time.

There are so many cogs that are constantly moving in the SEO optimisation machine. The constant drive for sales and conversion holds a lot of pressure. There are many additional ways to improve the SEO of your website in Belfast. 

Website SEO Audit

To gain a better understanding of how your website is performing currently, we will carry out an SEO audit.

This involves a holistic, comprehensive analysis of how your website performs at present in relation to industry best practices and against your competitors. This is the first – and ultimately the most important – step in creating an effective SEO strategy with measurable results. At this stage, we will identify areas where your website is performing well and areas where you could be improving. 

Domain Authority 

When improving the search engine ranking of your website, you should focus on enhancing its Domain Authority. 

This operates on a score basis, developed by Moz that predicts how your website will rank on search engines such as Google and Bing. This score is calculated using various factors such as link quality and quantity, domain age, popularity and relevance. 

The higher your Domain Authority score, the higher your potential to rank highly on search engine result pages. With Domain Authority scores ranging from 0 to 100, your goal should be nothing short of 100! 

Backlinks

Backlinks – one of the most important elements of your SEO strategy in Belfast. 

These links are added throughout your website. They link to external pages – such as articles and other websites. Backlinks are important to SEO for a range of reasons. 

• Essentially, backlinks improve the credibility of your website by linking to other authoritative pages. This is because they act as endorsements, showing that others find your website insightful, credible and trustworthy. 
• Backlinks are a key factor that is considered when ranking your website on search engine results pages, as website credibility is a key ranking factor. 
• Another important aspect of website ranking that is often forgotten is diversity. Your link profile can appear ‘spammy’ if your website is connected to a high volume of poor, low-quality websites. Having a range of high-quality backlinks will demonstrate to search engines that your website as having authority in your industry and is a reputable information source. 

Meta Tags 

Meta Tags are the first interaction customers have with your website when they view it on a search engine results page and they impact how your website is portrayed to customers. 

1. Title Tags: This is the name of your website that appears on a search engine results page and the browser tab – your very first opportunity to tell customers who you are and what you do. 
2. Meta Description Tags: This text is the secondary piece of information that your customers are exposed to on the search engine results page. The Meta Description is a short snippet of text which gives users a glimpse of what your page is about before they decide whether to click through. Your Meta Description is extremely important in improving your performance in search results by using keywords and phrases relevant to your industry. 
3. Canonical Tags: If your website uses multiple versions and duplicates, your Canonical Tag will indicate which version is preferred – the principal version. These elements of SEO are extremely important as they will indicate which version of your web page is the most authoritative and relevant. 
4. Robots Tag: Your Robots Tag is an important tool for SEO because it provides instructions on how search engines should crawl your website – indicating whether a page should be crawled or not. 

ALT Image Text 

Alternative text and tags are additional HTML attributes for your website that provide a text description of what an image consists of. 

As well as providing context and content, ALT Image Text is beneficial for your SEO strategy as it increases the accessibility of your website for the visually impaired. By including this text, search engines will be able to understand and index your content, ensuring it ranks highly for the relevant search terms. 

Use Infographics to improve the SEO of your website 

Infographics are primarily used to share information about your industry or niche with your target audience. When searching, your audience has an extremely short attention span – ensure your content catches their eye and stops the scroll. 

The visual nature of infographics displays complex, factual information in a way that works for the user – they increase the user experience of your website, which is another key ranking factor for SEO. For example, include a pie chart as opposed to paragraphs of data and analysis. 

By using infographics, users will be able to comprehend the information you are conveying much easier. Infographics also improve your overall SEO strategy to generate more high-quality traffic to your website. 

Keyword Research

Following your initial SEO audit, we will delve deep into the keywords related to your product, service, and business. This will identify which keywords your customers are using when they are searching for you, and which keywords your competitors are ranking highly for. 

Keyword research will then identify an extensive list of keywords that your website should rank for. With these newly-found keywords, we will be able to update your website with relevant content that will attract more high-quality traffic to your website. 

As SEO is a long-term strategy for your marketing, it is important to perform keyword research regularly to ensure that you are constantly reviewing what your customers are searching for when looking for a particular product or service.