Belfast Media Festival
Belfast Media Festival is a hub for inspiration, imagination and innovation. It’s a place to make new partnerships, rekindle old connections and discover new outlets for creative ideas.
Belfast Media Festival had a twofold objective. Firstly, they sought to undergo a brand transformation, aspiring to resonate with a younger and trendier audience in the creative community. Secondly, they needed a website that not only provided crucial information about the event but also facilitated ticket purchases and provided an event schedule.
We devised a new, contemporary brand identity for Belfast Media Festival, which aimed to align the festival with its vibrant target audience. The brand was designed to be professional yet creative and inclusive.
Gradient textures and fluid lines conveyed the dynamic nature of media, voices, and perspectives.The colour palette, built using RGB colours, prominently featured pink to appeal to a youthful audience.
A dynamic brand campaign, “City in Motion,” was created to roll out the new brand identity. This was implemented across various mediums, including merchandise, flyers, banners, and wayfinding, ensuring a cohesive and impactful presence.
Visual elements were introduced that tied back to the festival’s core theme, incorporating a camera lens icon to symbolise the diverse media types represented at Belfast Media Festival, including TV, film, gaming, and more.
We created an intuitive and user-friendly website that serves as a central information hub for the festival. It includes event details, historical information, objectives, and highlights, making it easy for users to access essential information. We also integrated a secure and efficient ticketing system into the website, streamlining the ticket purchasing process.