Ben’s Ice Cream
As a family-run business providing homemade and locally-sourced treats, the team at Ben’s Ice Cream is dedicated to making the community a happier place, one scoop at a time.
As Ben has grown his business from one store in Toome to three stores and a new wedding and events offering, we have helped the team at Bens Ice Cream across a range of areas – from monthly social media graphics to brand development and extension.
In 2023, Ben launched the newest offering of his business – a wedding and events ice cream offering. This new offering spans across weddings, corporate events and team building days. With such an expansion comes the need for a brand extension, ensuring the brand if future-proofed for whatever comes next for Bens Ice Cream.
The Brand Development for Bens Ice Cream included a new set of brand guidelines and a brand book to include type rules, colour palette and tone of voice for the business. Alongside this, we created new elements for the brand – animated characters, window vinyls, takeaway cups and digital menu screens.
This refreshed look and feel for the business ensures that the brand will continue to elevate the business through whatever comes next.
We crafted a captivating and highly-functional website for Bens Ice Cream. The website design emphasises the unique qualities of the brand, creating an immersive experience for visitors. The website incorporates a refined colour palette, playful typography and enticing visuals to align with the overarching brand – evoking a sense of playfulness and joy.
We develop captivating social media graphics for Ben’s Ice Cream’s social media on a monthly basis. The overall aim of these is to enhance Bens’ online presence and drive engagement. The graphics are cleverly designed to align with the brand’s playful aesthetic and messaging.
These attention-grabbing visuals play a crucial role in increasing the brand visibility of Ben’s Ice Cream digitally, attracting new followers and evoking a sense of excitement and anticipation for their ever-expanding range of flavours and toppings.