CastleCourt
Located in the heart of Belfast, CastleCourt is a bustling retail destination renowned for its diverse range of stores and vibrant atmosphere. From well-known high street brands to speciality stores, CastleCourt caters to every taste and budget.
CastleCourt sought to reposition itself as the definitive, central shopping centre in Belfast, catering to a diverse demographic whilst also capturing the attention of a younger audience. We sought to design a campaign which struck the balance between paying homage to CastleCourt’s heritage and showcasing its evolution into a modern shopping centre upon the opening of The Avenue.
We collaborated closely with CastleCourt to develop a comprehensive strategy that addressed the client’s objectives, implementing a rage of solutions to revitalise the shopping centre’s brand. This included a range of visually-striking campaign designs to capture attention and generate excitement of the centre.
Known for a distinctive sense of humour, friendly demeanour and a geneous spirit, our latest campaign for CastleCourt cements the centre’s iconic position in Belfast. This campaign showcases the brands and retailers available exclusively at CastleCourt, pairing them with iconic Belfast landmarks to to show that CastleCourt really is ‘like nowhere else’.
