Nestled along Donegal’s Wild Atlantic Way, Donegal Boardwalk Resort provides a true sense of escape by the sea.
We were tasked with revamping Donegal Boardwalk Resort’s brand identity and website to bring a fresh look that reflects the luxury of the resort. In addition to this, we enhanced their overall online presence with the goal of attracting more visitors and increasing bookings. While the resort had established a strong reputation locally, they recognised the need to reach a wider audience.
The new brand system created for Donegal Boardwalk Resort embodies the essence of its breathtaking, coastal surroundings. The navy blue colour palette was carefully selected to reflect the calming presence of the nearby Wild Atlantic Way and vastness of the sea.
These rich hues exude a sense of tranquility, elegance and sophistication, whilst conveying the resort’s strong connection to nature. The brand logo features a beautifully crafted wave icon which is complemented by a timeless typeface. This was carefully selected to symbolise the resort’s coastal location and commitment to providing a memorable experience.
Overall, the new brand system for Donegal Boardwalk Resort exudes a sense of serenity, evokes a coastal atmosphere and captures the essence of the resort’s unique charm.
Our in-house web design team crafted a visually captivating and user-friendly website for Donegal Boardwalk Resort. This new platform provides a seamless and informative experience for the resort’s visitors. With a clean and modern design, it showcases the stunning amenities, breathtaking surroundings and exciting nearby activities.
In addition to this, the website features a seamless booking system integration. This integration ensures that users have all the necessary information at their fingertips, empowering them to plan their stay conveniently and efficiently – with the option to book direct. This compelling digital gateway entices visitors to the resort with captivating visuals and a seamless booking functionality.
With a new brand identity, it was crucial to elevate Donegal Boardwalk Resort’s digital presence across all marketing platforms. A large portion of this included organic Instagram and Facebook management. The key content pillars ensured customers could find out more about the resort itself and activities they can take part in nearby.
Email marketing is instrumental in nurturing customer relationships and driving bookings by strategically targeting key holidays and special occasions. We design personalised and visually appealing email newsletters which are delivered to the resort’s subscribers monthly.
These provide exclusive promotions, limited-time discounts and special packages, enticing recipients to plan their staycations and holidays at Donegal Boardwalk Resort. By utilising targeted segmentation and personalised messaging, we ensure that each customer receives timely and relevant offers. With a consistent and thoughtful email communication, we foster a sense of loyalty – keeping the resort front of customers’ minds to encourage repeat bookings.
The campaign design services offered to Donegal Boardwalk Resort were instrumental in creating seasonal campaigns that align with the resort’s brand identity and engage the target audience. We developed compelling visual assets, such as billboards and social media graphics to entice bookings and reach a wider audience.
The content creation services offered to Donegal Boardwalk Resort encompass a range of visually captivating assets to enhance their marketing communications and social media platforms. With a focus on creating a captivating visual narrative, we photographed the resort’s luxurious accommodation, stunning landscape and enticing amenities. Following this, we used the photography strategically across various marketing channels including the website, social media and email to engage and inspire potential guests.
In addition to photography, we also created a promotional video for the resort. This showcased the resort’s unique features, highlighting the exceptional experience offered along the Wild Atlantic Way. The video also serves as a powerful tool for capturing the attention of viewers and conveying the resort’s ambience and overall allure.