Fairhill Shopping Centre
Fairhill Shopping Centre is located in Ballymena, Northern Ireland. It contains over 50 stores, a food court and has parking for over 1,100 cars in a multi-storey car park. It is a destination location for fashion shopping in the Antrim area. Anchor tenants include River Island, JD Sports, Next, New Look and Marks & Spencer.
Fairhill Shopping Centre understands the importance of both digital and out-of-home marketing. They chose Rapid for our expertise in user-friendly websites, captivating email campaigns, social media, content creation, graphic design, influencer management, PR and out-of-home campaigns. Our mission: boost Fairhill’s brand, footfall, and dwell time with strategic marketing.
When it comes to organic and paid social media campaigns, our focus is generating brand awareness, increasing footfall and dwell time in the centre. By strategically targeting and engaging potential customers through paid and organic social media, we drive more visitors to Fairhill and also expand their customer base.
Through engaging photo and video content creation with Fairhill Shopping Centre, we capture the ambiance and buzz of the centre. We immerse viewers right into the core of the shopping centre, enticing them to visit.
We create graphics tailored for Fairhill’s social media content, ensuring their brand messaging resonates consistently and vibrantly with their audience. Moreover, we delve deep into seasons, creating timely and thematic campaign work. Whether it’s capturing the essence of the holidays or highlighting special events, our graphic design ensures Fairhill remains at the forefront of engaging and contemporary visual communication.
We cover both digital and out-of-home marketing to reach a diverse audience. Our posters in the centre feature up-to-date information, including upcoming events and campaigns, strategically placed around the center. Additionally, we run campaigns on billboards throughout Ballymena.
We designed a highly intuitive website to enhance Fairhill’s customer journey. This digital platform not only highlights the range of retailers, but also provides details like store opening hours, latest news within the centre and career openings.
We design quarterly newsletters that seamlessly align with Fairhill’s brand identity, ensuring our subscribers remain well-informed and engaged.
We identify local influencers whose audience and content echo the ethos of the Fairhill brand. After providing them with a tailored brief, we invite them into the centre to craft content that aims to boost visitor engagement and drive increased footfall to Fairhill.
Rapid Agency’s efforts with Fairhill Shopping Centre continue to have positive results, with increased brand awareness and footfall, as well as positioning them as the leading fashion retail destination in Ballymena.
We continue to work with Fairhill across digital marketing and campaign development and are looking forward to the future of this partnership.
