Fairhill Shopping Centre
The Fairhill Centre is a shopping centre located in Ballymena, Northern Ireland. It contains over 50 stores, a food court and has parking for over 1,100 cars in a multi-storey car park. It is a destination location for fashion shopping in the Antrim area. Anchor tenants include JD Sports, Next, New Look and Marks & Spencer.
Fairhill Shopping Centre understands the importance of a user friendly website, captivating email marketing, strategic organic and paid social media campaigns, engaging content creation, graphic design, influencer marketing and PR. That’s why they turned to us at Rapid, recognising our expertise in these areas. Our mission is to help Fairhill increase brand awareness, drive footfall to the centre and increase dwell time through carefully planned marketing strategies.
When it comes to organic and paid social media campaigns, our focus is generating brand awareness, increasing footfall and dwell time in the centre. By strategically targeting and engaging potential customers through socials, we drive more visitors to Fairhill and also expand their customer base.
Through engaging photo and video content creation with Fairhill Shopping Centre, we are able to capture the ambiance and buzz of the centre. We immerse viewers right into the core of the shopping centre, enticing them to visit.
We create eye-catching and memorable billboards for Fairhill Shopping Centre. The billboards are strategically positioned to engage the centre’s target audience.
We designed a highly intuitive website to enhance Fairhill’s customer journey. This digital platform not only highlights the range of retailers but also provides details like store opening hours, latest news within the centre and career openings. Fairhill Shopping Centre now boasts a website that engages visitors and informs them about Fairhill Shopping Centre.
We craft bespoke graphics tailored for Fairhill’s social media content, ensuring their brand messaging resonates consistently and vibrantly with their audience. Moreover, we delve deep into seasons, creating timely and thematic campaign work. Whether it’s capturing the essence of the holidays, highlighting special events, or addressing topical trends, our graphic design ensure Fairhill remains at the forefront of engaging and contemporary visual communication.
We design quarterly newsletters that seamlessly align with Fairhill’s brand identity, ensuring our subscribers remain well-informed and engaged. With the latest updates from the centre, we not only keep our readers up to date on the happenings but also invite them to come shop in the centre.
We identify local influencers whose audience and content echo the ethos of the Fairhill brand. After providing them with a tailored brief, we invite them into the centre to craft content that aims to boost visitor engagement and drive increased footfall to Fairhill.
We craft compelling PR pieces for Fairhill to keep the community up to date with the latest developments within the centre.
At Rapid Agency, we take great pride in the continued partnership and support we provide to Fairhill Shopping Centre. Together, we have fuelled their success, driving footfall, increasing brand awareness, and captivating audiences through our carefully crafted marketing strategies.