Murdock Builders Merchants
Originally established in 1982, Murdock Builders Merchants is recognised as a leading supplier of building materials and timber in Ireland. They have 14 builders’ merchant branches along with two bespoke timber sites (Cranwood Industries and Murdock Trusses) and a Civils Division.
Rapid Agency collaborated with Murdock Builders Merchant to enhance brand awareness and drive sales through paid ad campaigns on social media platforms. Several unique ad campaigns, consisting of 3-4 graphic designs each, were created per month to target both the public and the trade customers.
At Rapid Agency, we embarked on a strategic approach to meet Murdock Builders Merchants needs and transform their paid social presence.
Here’s how we did it:
The primary objective of the collaboration was to enhance brand awareness and drive sales through paid ad campaigns on social media platforms. We built the campaigns to target both the public and trade customers and showcased Murdock Builders Merchant as a reliable and trusted provider of construction materials.
Through the development and implementation of a strategic paid ads campaign, we focused on expanding the reach of Murdock Builders Merchants, generating leads, increasing customer engagement and ultimately boosting sales of construction materials and related products to customers. Tailoring campaigns to appeal to both public and trade customers, through these ads we highlighted the company’s ability to meet the diverse needs of its distinct customer segments.
Primarily implemented on social media platforms where the client had a strong presence, we implemented precise targeting and were able to maximise visibility among the intended audience.
At Rapid Agency, we closely monitored the performance of each campaign, tracking key metrics such as click-through rates, conversion rates, and brand reach. These insights were used to refine future campaigns and optimize the overall strategy.
Using our expertise in graphic design, we created visually captivating and engaging content as part of the paid ads campaigns. We, also created multiple designs for each campaign to ensure all aspects of the campaign effectively communicated key messaging. The designs were tailored to showcase Murdock’s products and services in a visually appealing manner.
Through a collaborative effort between Murdock Builders Merchant and Rapid Agency, the paid ad campaigns implemented on social media platforms successfully achieved the project’s objectives. By increasing brand awareness, driving sales, and catering to the diverse needs of the public and trade customers, the project proved positive in positioning Murdock Builders Merchant as a trusted provider of construction materials.
