Winnie’s 1975

Winnie’s 1975 is a family-run business located in Broughshane that offers a unique combination of home interiors, a gift shop, and a coffee shop under one roof. 

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What did the client need?

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The client’s ultimate goal in approaching Rapid was to rebrand, modernize, and digitalize their business, with a particular focus on becoming a more e-commerce-driven business. 

Winnie’s 1975 approached Rapid Agency with a vision to revitalize their brand and create a more modern and appealing aesthetic that would align with the unique products they offer. The client wanted a comprehensive rebranding effort that would encompass various touchpoints, including shop signage, coffee shop menus, window vinyls, tissue paper, coffee cups, stickers, and gift-wrapping packages.

Green coffee cup design for Winnie's 1975 in Ballymena by Rapid Agency

What did Rapid do?

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At Rapid Agency, we installed a new POS system for Winnie’s 1975 coffee shop and interlinked it with the development of a website. This allowed them to streamline their operations and create a more efficient, e-commerce business. The new website, set to launch at the end of summer, will link the physical shop to an online store, providing more accurate stock levels and making it easier for the client to sell online. By embracing digitalization and modernization, the client is positioning themselves to better serve their customers and stay ahead of the competition. Rapid is proud to have helped the client achieve their goals and transform their business into a modern, digitalized entity.

Rebrand

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Rapid Agency undertook a strategic rebranding process for Winnie’s 1975, taking into account the client’s vision and target audience. We developed a new brand identity that aligned with the business’s core values while reflecting the modernity of the products stocked. The rebranding effort aimed to create a cohesive and visually appealing brand image that would resonate with existing customers and attract new ones.

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Shop Signage

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Rapid Agency designed and produced eye-catching shop signage that showcased the new brand identity. The signage effectively conveyed the warmth and inviting atmosphere that Winnie’s 1975 sought to create. Our team of designers used a combination of elegant typography, vibrant colours, and high-quality materials to ensure maximum impact and visibility for the business.

Coffee Shop Menus

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To enhance the coffee shop experience, Rapid Agency crafted new menus that reflected the updated brand aesthetic. The menus were designed with a modern layout, utilizing visually pleasing graphics and typography that complemented the overall brand identity. The result was an enticing menu that not only provided essential information but also added to the overall ambiance of the coffee shop.

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Window Vinyls

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Rapid Agency utilized window vinyls as an effective marketing tool to attract passersby and engage potential customers. The agency designed window displays that showcased the diverse range of products available at Winnie’s 1975. The visually appealing graphics and captivating messaging on the vinyls enticed customers to enter the store and explore the unique offerings within.

Brand Touchpoints

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Rapid Agency paid meticulous attention to detail by designing custom tissue paper, coffee cups, stickers, and gift wrapping packages that featured the newly created brand identity. These items acted as subtle but impactful touchpoints that reinforced the brand image and left a lasting impression on customers. We focused on creating a consistent and visually appealing aesthetic across all packaging materials, ensuring a memorable and enjoyable experience for customers.

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Green cookie packaging design for Winnie's 1975 by Rapid Agency

Results

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Rapid Agency’s collaboration with Winnie’s 1975 yielded significant positive outcomes. The comprehensive rebranding effort helped breathe new life into its brand identity. The updated shop signage, coffee shop menus, window vinyls, packaging materials, and other collateral collectively created a cohesive and visually appealing brand presence. By reinvigorating the client’s brand identity and applying it consistently across various touchpoints, Rapid Agency successfully positioned Winnie’s 1975 as a modern and inviting destination for customers seeking home interiors, gifts, and a delightful coffee shop experience.

North Time & Data

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