We’ve all been there, the badly cropped LinkedIn profile picture from a Wedding 3 years ago, beside uncle Mervyn with a pint of Guinness – the aunts in the background rolling to Proud Mary…
Not the best first impression is it?
Here are my 3 quick tips for LinkedIn.
1. Get a professional or professional looking Head shot.
LinkedIn profiles that have a picture are 11 times more likely to be viewed. So if you’re still showing a silhouette, it’s time to make a change and reveal yourself. Your LinkedIn photo shouldn’t be from 20 years ago. It shouldn’t look like it belongs on a dating site, stock photo site, or social network (e.g., Facebook or Instagram). And don’t feature your pet or significant other. Just. No.
LinkedIn is for professionals. Be one.
2. Speak to your target market.
So who is your exact target market? I am sure you could do what you do for ‘anybody’ or ‘any company’ but when it comes to LinkedIn, the more niche and the more specific you are about who you serve, the easier it becomes to target them, speak to them and begin conversations with them.
If you are too generic your profile won’t appeal to the prospects you are trying to connect with. Your professional headline (as well as the rest of your profile) has to take this into account.
So here is an example for a Virtual Assistant:
“Virtual PA. Helping Busy Entrepreneurs in the Midlands to Focus on High Value Tasks & Spend More Time with their Family”
Her keyword is at the front of the professional headline, she knows who she wants, where they are based and what value she delivers to her client. What she does is Admin, but what she delivers to the client is working on the right things and the ability to spend more time with their family. If this Virtual PA was investing her time connecting with busy entrepreneurs through LinkedIn, this would speak directly to them and her conversion rate on invites to connections would be very high.
3. Connect, Connect, Connect.
A number of LinkedIn newbies or purists will say, “You should only connect with those you already know and trust, so you can make recommendations to others when they want an introduction.” Believe me, I understand where these users are coming from, but how do you expect to expand your opportunities and options when you shut off communication to the rest of the 85 million plus members on LinkedIn?
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