Our Blog

What is branding and why is it important for your business?

In a competitive modern landscape, many companies falsely believe that if they make a good product or provide genuine services, they will…

What is brand equity and how to build it?

For any organisation, brand equity is an important factor to consider because it influences the public’s perception of their business. With that…

How to create a strong brand identity to grow your business

There is no denying that a successful business has many essential qualities. However, as millions of businesses all over the world are…

Painting the Globe Pink: Marketing the Barbie Movie

The Power of Content Creation in Belfast

Should you use TikTok Shop in NI?

Let’s talk about AI in digital marketing

Instagram Reels – Why you should be using them for your business

Instagram Reels is a feature introduced by Instagram that allows users to create and share short videos up to 60 seconds long.…

Is TikTok good for social media marketing in Belfast?

What is TikTok? In recent years, it has been hard to ignore the rapid growth of TikTok for social media marketing in…

Is influencer marketing in Belfast effective?

What is influencer marketing? Influencer marketing is an increasingly popular aspect of digital marketing in Belfast. This involves an endorser or ‘influencer’…

Email Marketing in Belfast: A Beginner’s Guide

What is an email newsletter? Newsletters are a form of email marketing in Belfast. They allow you to communicate with your customers…

The Benefits of Video Marketing

What exactly is video marketing? Video marketing is quite simply the process of using videos to promote your business. You can promote…

Web Design Considerations for your Belfast Business

What is a website? A website is a collection of interlinked web pages which share a common domain name. These pages are…

What is Social Media Marketing?

Social media marketing is using social media channels to connect with your existing and prospective customers. There are countless examples of these…

The Benefits of User-Generated Content

What is user-generated content? User-generated content is created for a brand by its audience. This content is specific to your brand and…