Project Info
Working in collaboration with Red Star Brands, Rapid was appointed as the creative partner for Four Loko UK across Social, Design and Web. This included the design of a new website, launching 4 new flavours and activating the brand at some of the UK’s biggest musical festivals: Parklife, TRNSMT and Leeds Fest.
Social
The Four Loko customer is the most important asset the brand has: bold, unapologetic, the life of the party. So, we met them exactly where they were – right in the heart of the party. We took events that were already happening – pre-parties, after parties, festivals, raves – and placed Four Loko at the forefront of it all. The brand was activated through Four Loko pre-parties in Manchester and a Four Loko Limo taking festivalgoers to TRNSMT to amplify the chaos of the Four Loko lifestyle.
Product Launch
Several bold new flavours joined the Four Loko line-up including Dark Berry Burst, Pink Melon, Camo, and a limited edition Halloween flavour, Black. Each launch was brought to life with a unique campaign to tease the flavour, encourage community interaction and ensure there was maximum impact when the new flavour hit the shelves. The limited-edition launch of Black brought record-breaking sales for Four Loko, completely selling out in just one month.
Web
Designed to be brave and bold, the new website design for Four Loko captured the vision behind Four Loko’s brand, giving consumers an all-encompassing place where they can order their cans to be delivered straight to their doorstep, just in time for the party.
Four Loko
From Four to Four.
