Dougies Goodies

Let the Goodies do the talking.

Dougies Goodies is a family-favourite cake factory and bakery located in the heart of Ballymena. After being acquired by new owners in 2022, Dougies Goodies has been spearheaded with an exciting expansion and transformation of the beloved bakery.

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Portfolio

Project Overview

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Dougies Goodies is a well-established bakery in Ballymena. Firstly, they underwent a rebranding process which aimed to preserve Dougies’ heritage while also propelling it forward into an exciting future. As part of the rebrand and digital transformation of Dougies, our team has also been entrusted with managing their social media presence and building their new website.

PR
Web
Brand
Social
Content
The pink and blue coffee cup design for Dougies Goodies by Rapid Agency
The pink, white and blue sticker design for Dougies Goodies designed by Rapid Agency
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Brand

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Under the guidance of its new owners, Dougies Goodies came to us in search of a new, fresh and captivating brand identity. This firstly aimed to reflect their evolution and commitment to delivering delicious Goodies. In addition, the brand refresh embraces a forward-thinking approach to modernising the brand. A fresh identity will propel it forward into its exciting new future. 

The chosen colour palette included the original ‘Dougie Pink’. This was originally handpicked with a fresh and modern appeal. Symbolising passion, creativity and sweetness, this iconic colour brings customers back to Dougies Goodies’ rich history. 

We selected a soft, rounded font to reflect the whimsical nature of Dougies Goodies’ delicious bales, mimicking sprinkles, piping and other decorations. Additionally, the typographies add a playful touch. This further emphasises the bakery’s commitment to creating unique Goodies. 

We were delighted to assist Dougies Goodies with a brand refresh, striking a perfect balance between honouring its roots and embracing a vibrant future.

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The exterior of the new Dougies Goodies store in Ballymena with pink branding designed by Rapid Agency

Social Media

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Over the last few months, our marketing team have taken over the management of Dougies Goodies’ social media marketing. We are excited to showcase their new store and therefore amplify their product range across Instagram and Facebook. 

Our team also understands the importance of effectively promoting the newly opened store and engaging the target audience with compelling content. Through a strategic social media campaign, we are continuing to highlight the unique features of the new store, including its inviting ambiance, expanded product range and the exceptional customer service they provide. 

By utilising reel creation and professional photography along with enticing messaging, we are continuing to ensure that Dougies’ social media platforms are brimming with mouthwatering images of cakes and bakes. Moreover, our focus is to drive footfall to the new store and generate sales. With this creative and targeted approach, we aim to captivate the audience and generate a buzz of excitement around Dougies Goodies.

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A neon pink sign reading 'we got the goodies' surrounded by pink and blue balloons in Dougies Goodies.
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Content Creation

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By offering comprehensive photography and content creation services, we have played a crucial role in enhancing the visual appeal of Dougies Goodies’ products and new store offering. Ultimately, this contributes to driving footfall and online customer engagement. 

Our skilled photographers and content creators work closely with the beloved bakery to capture the exquisite details, colours and textures of their delicious Goodies, making them irresistible. With careful attention to lighting, composition and styling, we showcase Dougies’ offering in a new way. This reflects the new brand identity and evokes a sense of desire and indulgence. 

Through this, we have successfully created an immersive and enticing digital experience for Dougies Goodies. With this, we ensure that every visit to their website and social media is a mouthwatering delight that encourages footfall to the new store. 

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A range of bakes and buns on display in Dougies Goodies

Web Design

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In addition to the brand and marketing of Dougies Goodies, we have also designed a brand-new Shopify website. The website focuses on delivering a seamless and convenient online ordering experience for Dougies’ beloved customers. 

Showcasing a modern and visually appealing design, the website reflects the essence of Dougies. As well as this, we have crafted an intuitive navigation and clear product categorisation. This therefore allows customers to easily explore the range of cakes on offer. The integration of this user-friendly ordering system also allows their customers to customise their orders. As a result, customers can conveniently complete their purchases online. 

By prioritising mobile optimisation, we also ensure that customers have the ability to access the website across all devices. Additionally, this benefits the internal team at Dougies. This is because they can also easily manage inventory and process orders. With this, we enable them to provide exceptional customer service time and time again.

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PR

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At Rapid Agency, we take pride in our eye-catching, comprehensive PR services. We also promoted Dougies Goodies’ move to their new store through a press release to major publications. In addition to this, we recognised the importance of informing and engaging the local community in Ballymena about this exciting transition and rebranding of the beloved bakery. 

We crafted a compelling press release, strategically targeting local publications to maximise exposure. The press release highlighted unique aspects of the new store and branding. For example, the modern ambiance, expanded product offering and commitment to preserving their heritage. As a result, we generated widespread awareness and excitement amongst new and existing customers.

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A customer being served at the till in Dougies Goodies, photographed by Rapid Agency

The future is bright (and pink!) for Dougies Goodies. We are delighted to continue supporting them through this exciting new chapter.

Nova Jones – BBC

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