A unique brand name can assist a business to establish itself in the global marketplace.
Chosen well, a brand name can create a lasting impression with people around the world and help to determine whether they choose to work with you.
Therefore, one of the first things every enterprise should learn is how to come up with a brand name.
What makes a memorable brand name?
Every business has a brand name, and that makes it important to create one that is memorable to stand out from your competitors.
A memorable brand name should be one that accurately and creatively conveys the nature of your business as well as the services it provides. It should also be easy to remember, because if it is too complicated or too long, then it’s unlikely to catch anyone’s attention.
Meanwhile, if your brand name is too similar to others, you will struggle to carve a niche in the marketplace and your business risks being ignored by consumers.
For those who are contemplating brand name ideas and are unsure how to create a brand name, it is also advisable to avoid those that sound outdated because they will not appeal to a modern customer base.
How to come up with a brand name
The first step in creating a brand name is defining your brand’s values.
Many businesses make the mistake of naming their businesses before actually narrowing down their mission, vision and values. However, there needs to be a clear alignment between what the brand name is, and what it represents, to create positive associations in the eyes of the consumer.
Given your brand name will be recognised by consumers, it’s also imperative to conduct research on your target audience.
By analysing upward trends, as well as the factors that may influence perception of your brand, you will be able to see what brand name will be the most relevant.
These could be factors such as audience members’ age, gender, interests and what brands they are already loyal to.
Although it may be tempting to copy brand names of successful businesses that already exist, this pitfall should be avoided – not least because it could lead to legal complications that risk damaging your reputation.
If you think that you have found a suitable brand name, you can do a test run with a small group of people by gathering feedback on how they are perceiving it.
This allows you to gain an insight into how your brand name will perform before launching it on a larger scale.
If you are wondering how to choose a brand name, one way to start is by brainstorming potential options.
This can be done by making a list of the various words and phrases that are associated with your brand.
You might use a thesaurus to find synonyms and related words to avoid copying examples that are already linked to brand names.
Make sure your brand name is available
While it can be exciting to launch a new brand name, it is equally important that every business ensures it is available.
This means checking whether other businesses are operating under that brand name by searching for a similar trade mark to your brand.
You can also take a look at various company name availability checkers to see if your potential brand name is available.
Not only is this step critical for avoiding any legal disputes, but it also ensures your brand name is one of a kind.
Ultimately, finding a unique brand name idea doesn’t have to be a complicated process.
Whether you already have some ideas about potential brand names or you do not know where to begin when it comes to getting more exposure for your existing brand, Rapid Agency can help.
To build a recognisable brand with a unique name, why not make contact today with our team of creatives and strategists who are passionate about developing a brand you can be proud of and helping you answer the question; how to think of a brand name?