Upon the opening of the Boulevard’s Kate Spade store, we created a three-part paid social media campaign. This involved pre-opening, opening week and post-opening. The aim was to coincide with on-site support to offer a targeted, strategic and coordinated approach to the launch of Kate Spade at the Boulevard.
Most recently, we assisted the Boulevard with the promotion of their Spring campaign across paid social media channels. This campaign saw the launch of Danni Simpson’s artwork creation, with the campaign messaging ‘Feel free to be you‘ and ‘Be more of what you enjoy‘. To reduce the creative fatigue of Danni’s artwork, we also created a variety of content on-site for Danni’s artwork creation. The two paid ads ran alongside one another to vary the content appearing on customers’ feeds.