Project Info
The Brief
Rapid partnered with CastleCourt to re-energise their well-loved brand and position the shopping centre through bold and distinctly creative marketing campaigns that would help relaunch the centre at a time of significant change and transformation to coincide with the opening of The Avenue Cinema in 2023.
Like Nowhere Else
With Belfast celebrated for its distinctive humour, big spirit, and bold character, we knew the campaign had to reflect exactly that. Like Nowhere Else cements the centre’s iconic position in Belfast, showcasing the range of brands available exclusively at CastleCourt, pairing them with iconic Belfast landmarks, positioning CastleCourt as a place that’s truly like nowhere else.
The Numbers:
- 1.1 million reached
- Over 200,000 organic impressions
Beyond metrics, the campaign built authentic community engagement. CastleCourt has been woven into Belfast’s culture for 35 years. As one of the city’s longest-standing shopping centres, it was important that our campaign celebrated this.
Make It Yours
Building upon the success of the Like Nowhere Else campaign, ‘Make It Yours’ brought CastleCourt’s mix of retailers and brands to life with diverse faces and the iconic escalators within the centre – connecting people with place and purpose.
The campaign reinforced CastleCourt’s position as Belfast’s longest-standing shopping centre, while reconnecting with younger audiences through short-form video content and well-known faces, showing that no matter what your day holds – a day out with friends, a date night, running errands – you can make it yours at CastleCourt.
CastleCourt
A cornerstone of Belfast City Centre
